Communications Projects Portal - 2021 US News AG Campaign (21095954-TOP5-AGV-2021USNewsAGCampaign)
Completed
 
 
 
 
 
Fundraise
2021 US News AG Campaign
US News BFD Announcement ? 2021
Due Open Deliverables Open Emails
09-15-2021 0 / 3 0 / 3
Project Lead Project Team
not assigned CS Robert Mack, James Baer, David Houder   D Tina Banner, Jason Phenicie   W Nicole Neal
Sponsor Information
Annual GivingMegan PooleDirector of Annual Giving
Project Description
Drop Date(s): Sept 20-24 Audience: All alumni (~300,000) + parents of current students Leveraging the announcement of UF’s rise in rankings, Annual Giving will launch a digital Top 5 campaign in order to increase alumni participation and raise revenue. This digital campaign will run for 5 days – September 20th to the 24th – and target all alumni and parents. Messaging will center around the power of participation and giving $5 to continue UF’s good work. To drive excitement, Annual Giving will utilize a limited-edition Top 5 window decal as a giveaway. Donors will receive this decal as a token of appreciation. • Copy o Copy for 3 emails – 1 initial, 1 follow-up and 1 last call o Thank You card (will be used to fulfill the decal) • Artwork o Webpage Header (1440 pixels x 425 pixels) Photo Carousel o Emails Header and footer (600 px wide) Button o Social Media Graphics for Facebook, Instagram, Instagram story, Twitter o Window Decal or Magnet Designer to determine specs/colors o Thank You Card: Will be used to mail out the decal to donors Specs to be determined by size of decal
Deliverables
EmailSend DateStatusAssigned Team 
Top 5 Annual Giving Campaign 109-21-2021CompleteMonica Vosilla?? ??
Top 5 Annual Giving Campaign 209-23-2021CompleteMonica Vosilla?? ??
Top 5 Annual Giving Campaign 3CompleteMonica Vosilla?? ??
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Created on Sept. 10, 2021 at  8:00 AM (EDT). Last updated by Jason Phenicie on Nov. 14, 2022 at  9:36 AM (EST). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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