Completed
 
 
 
 
 
APR
FY22 Bat Email Campaign
Annual Giving Solicitations → FY2022 - Q2
Due Open Deliverables Open Emails
10-31-2021 0 / 6 0 / 6
Project Lead Project Team
not assigned CS Robert Mack   D Monica Vosilla, Tonya Gibbs, Jason Phenicie   W Nicole Neal
Sponsor Information
Estate and Gift PlanningAlex PribilAssociate Director of Development, Gift Planning
Project Description
Drop dates: 10/22, 10/26 and 10/29. Count: ~200,000 • The FY19 “name a bat” campaign was effective with both parents and alumni • The majority of the FY19 bat donors did not name the bat in honor of themselves • The FY20 campaign will direct donors to an Amplo affinity giving page that is a continuation of the bat theme • Paused in FY21 due to COVID-19 • Need to explore ways to automatically fulfill bat certificates to improve donor experience • Possibly reimagine certificate – shape, color, collectible bat versions, etc. DELIVERABLES • Email Artwork – header and footer (600px wide) • Social Artwork – 2 graphics • Amplo Artwork o 1440 x 425px campaign banner image o 500 x 500px circular campaign logo o 680 x 400px rectangular campaign image • Copy – 1 initial email + 2 follow up emails o 1 series of 3 emails for parents o 1 series of 3 emails for alumni o No unit customization needed
Deliverables
EmailSend DateStatusAssigned Team 
FY22 Q2 Bat Email Campaign Alumni Email 110-22-2021CompleteTonya Gibbs🔎 ✏️
FY22 Q2 Bat Email Campaign Alumni Email 210-26-2021CompleteTonya Gibbs🔎 ✏️
FY22 Q2 Bat Email Campaign Alumni Email 310-29-2021CompleteTonya Gibbs🔎 ✏️
FY22 Q2 Bat Email Campaign Parents Email 110-22-2021CompleteTonya Gibbs🔎 ✏️
FY22 Q2 Bat Email Campaign Parents Email 210-26-2021CompleteTonya Gibbs🔎 ✏️
FY22 Q2 Bat Email Campaign Parents Email 310-29-2021CompleteTonya Gibbs🔎 ✏️
Comments & Notes

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[OCT-15-21 Marissa Hartman] Luke approved the proofs for Email 1. Waiting for Megan Poole and Alex Pribil to approve!
Created on Sept. 24, 2021 at  1:47 PM (EDT). Last updated by Jason Phenicie on Nov. 14, 2022 at  9:48 AM (EST). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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