Completed
 
 
 
 
 
Steward
TJM Gratitude/Impact EOY Email & Card
Due Open Deliverables Open Emails
11-10-2021 1 / 1 1 / 1
Project Lead Project Team
not assigned CS Madolyn Haggbloom, Robert Mack   D Jason Phenicie
Sponsor Information
Donor RelationsMegan ChristophersonDirector of Donor Engagement
Project Description
Lindsey discussed these pieces with Luke on 9/30. Luke would like to take general concepts to Tom on 10/19 to confirm whether this is something Tom is interested in for Q2. We’re going to propose the same approach as last year with Top 5 integrated into the content and images. Email Materials Due to Digital Team: 11/30 Email Draft Approval/Data Due: 12/6 Tent. Send Date: 12/7 This project will include two components: 1. An email sent to all donors who have given a gift in calendar year 2021 2. A printed card mailed to Executive Board members and Tom’s VIP donors Here are some project notes from last year: • Clean, sophisticated email design; “2020 was extraordinary…because of you, {donor name}.” • Email content focuses on major milestones and big wins; “in spite of all that’s happened, UF still had a successful year” o Top 6 (Top 5 this year!) o AI University o DeLuca IFAS Preserve and other gifts highlights to be determined by Leadership • The card will mirror the content and design of the email, as some donors will receive both (email contains detailed messaging, card serves as high level and personal gratitude piece) • The card will include a printed message of gratitude for the VIP donors’ leadership, involvement and philanthropy during 2020 • Hand-signed by Tom • Megan will draft the content, and will run it up for approvals (Luke, Maria, Tom) • Drop Date: Between Thanksgiving and Christmas.
Deliverables
EmailSend DateStatusAssigned Team 
TJM Gratitude/Impact EOY Email12-07-2021Sponsor Action RequiredTonya Gibbs🔎 ✏️
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Created on Sept. 30, 2021 at  1:46 PM (EDT). Last updated by Jason Phenicie on Nov. 14, 2022 at  9:33 AM (EST). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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