FY23 Fall Presidential Mailing
Annual Giving Solicitations → FY2023 - Q1
Due Open Deliverables
09-16-2022  / 1
Project Lead Project Team
Nicole Neal CS James Baer   W Nicole Neal
Sponsor Information
Annual GivingYoon Van HoutExecutive Director, Annual Giving
Project Description
Drop Date: September 1, 2022 Count: 40,000 SEGMENTS: • Annual Giving (Alumni, Parents and Friends) o Donors who made an academic gift in FY22 o Alumni, parents and friends will be solicited to give back to previous funds, preferred unit and central priorities. o The strategy should pivot to be focused on renewing and upgrading donors based on last year’s results. Deliverables: • Package o #10 closed envelope (2/2, bleeds) – 1 version for all segments o 8.5x11 letter (6/6, bleeds) – 1 version for all segments o 8.5x3.5 reply card (2/2, bleeds) o #9 BRE • Messaging o 1 letter with a focus on renewing their gift similar to the highlighted copy below. o Letter should have a central UF message from President Fuchs that focuses on a campaign closure update and key changes for the upcoming year. o Shorten the message to just three main points. • Giving Link –
NO DELIVERABLES - Please add at least one deliverable
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Created on March 22, 2022 at 11:02 AM (EDT). Last updated by Jason Phenicie on Sept. 22, 2022 at  1:12 PM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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