Completed
 
 
 
 
 
Engage
AI Professional Development Membership Perk
Due Open Deliverables
05-23-2022  / 1
Project Lead Project Team
not assigned CS James Baer   D Tina Banner, Martha Jakab, Jason Phenicie   W Nicole Neal
Sponsor Information
Alumni RelationsStaci McDonoughDirector of Business Development
Project Description
A new project has come in from Brian Danforth. The UFAA would like to support AI university by offering discount codes for AI Professional Development courses for our alumni. The current registration site for these courses can be found here. They would like our assistance in coordinating a communication plan to get the word out to members and alumni broadly about the offerings. Initiative Goals: 1. Engage alumni with micro-credentials and short courses 2. Support the University’s AI University initiative Proposed Deliverables: 1. Digital: a. Perks Page website updated with information about this new offering b. UFAA app updated with new perk. They would like to send app notifications c. Social media campaign 2. Copy: They will need a quick blurb about the new perk for their website. They would also like to perhaps including it in the June GNN. 3. Design: They will need artwork for the website, app, social, and a 375x375 ad tile for GNN. Timeline: Brian would like to roll this out next month in June. Current Marketing Materials: 1. Here are the marketing materials they have developed to date: https://www.dropbox.com/sh/pj64u7r3ztlpl2s/AABOpSDra3BdeR47N0bQ99zya?dl=0 2. Here are the flyers for each of the courses and micro credential: https://www.dropbox.com/sh/jeawt3tna1p3rgc/AACR-g3EpUn-nuR9i-s1d-6za?dl=0 3. Here is a slide deck with more details that can be used to present or communicate the program that has been built to date: https://www.dropbox.com/s/6vmyf5lwkqpxwpy/2022.04%20AI%20PD%20Program%20-%20ENG%20DAB.pptx?dl=0 Discount Details: There will be a two-tiered discounted rates for the 4hr courses. Here are the discount codes for the offerings below that we can market to the alumni members: 1. UF Alumni – discount code for all of the 4 hr courses (all lowercase) a. 20% off for Annual Members alumni4h b. 30% off for Life members life4h 2. For the all of the 15-hour courses a. 15% off for all Alumni Members alumni15h
Deliverables
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Created on May 17, 2022 at  1:53 PM (EDT). Last updated by Jason Phenicie on Nov. 14, 2022 at  9:33 AM (EST). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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