Completed
 
 
 
 
AG & PG Postcard
Due Open Deliverables
03-18-2016  / 1
Project Lead Project Team
not assigned not assigned
Sponsor Information
Central DevelopmentPaul CaspersenSenior Philanthropic Advisor
Project Description
Mike is teaming up with Heather in Annual Fund to have her students call about 2,000 people who have been screened by our researchers and identified as people who might be interested in giving a gift in their wills or estate plans. Before the students make this cold calls, he’d like to send a postcard to these folks to give them a heads up. He has learned from other university colleagues that the calls are more successful when people receive a postcard first. I’m attaching a sample that the University of Texas-Austin did. Here are the specs for Mike’s postcard: Deadline: mailed the first week of April Quantity: 1900 on mailing list, need another 250 for use in-house. Whoever prints it should handle the mailing, too. Postage: Presorted First Class Photos: I have some images to choose from, but they’re only a suggestion. They’re in your transfer drive folder. I think a people shot might work better, though. Text: Side 1: We are an unstoppable force for the Gator good Side 2 (left side): We are a people of purpose. We see things not as they are, but as they could be. And we strive for greater impact: one measured in people helped and lives improved. As a fellow Gator, you have celebrated this tradition. After all, that’s what Gators do. My team plans to ensure this rich culture is upheld, and you can help by simply sharing your thoughts. Soon, a UF student will be calling you to conduct a survey about estate planning and charitable giving. We are not asking for a donation. By taking a moment to speak with us, you will be offered a complimentary follow-up booklet that outlines several ways you can fulfill your personal and philanthropic objectives through UF. Thank you, in advance, for your time, participation and support of the University of Florida. We value your feedback and look forward to speaking with you soon. Paul Caspersen Executive Director of Gift Planning (it would be great if key words could be highlighted – as above) Side 2 (right side): UF logo Office of Gift Planning 1938 W. University Ave. Gainesville FL 32603
Deliverables
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[MAR-02-16 Jim Baer] I created comps and sent them to Heather and Mike by way of Liesl. Their feedback was positive. No changes. So i sent them links to print files.

[FEB-22-16 David Houder] Example filed in "construction"
Created on Feb. 22, 2016 at  4:28 PM (EST). Last updated by UF Advancement Communications on May  3, 2016 at  3:48 PM (EDT). Owned by Houder, David.
David Houder
UF Advancement Communications
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