Completed
 
 
 
 
Q1 FY16 Email Engagement Campaign
Due Open Deliverables
09-21-2016  / 1
Project Lead Project Team
not assigned not assigned
Sponsor Information
Annual GivingElizabeth KeppelDirector of Development, Annual Giving
Project Description
Q1 ENGAGEMENT CAMPAIGN: "Look what we did this summer" Send: 9/21 Final Art: 9/1 Segment: 1. General “Look what we did this summer,” a showcase of what some of our students did over the summer in terms of research, community service, etc. It is fun and ties back to our case for support. In order to really measure engagement (ie, more than open rates), we pursue a voting CTA. Logistics: call on the units to submit up to three photos to AG office. Then SCAM and AG teams will vote on the top five photos. These top five will be in the email with a link and a hashtag, linking to the voting FB page. The goal is to get this up on social by the day we send the email. Then, everyone receiving the email votes on those five as do our broader social media audiences. The winner will *hopefully* be the new cover photo on UF social/UF AA social, make it onto the UF News site, etc. Details we will figure out in the next few weeks. See Heifer International sample.
Deliverables
NO DELIVERABLES - Please add at least one deliverable
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[AUG-29-16 Jason Phenicie] Todd is good with posting the gallery of finalists to collect votes via likes. I'll reach out to Chris Cupoli to see who is handling the alumni Facebook page while they hire for Garrett's replacement.

[AUG-23-16 Jason Phenicie] We may not be able to offer the university's Facebook cover photo as "the prize." Todd only posts photos of people in Gator gear or doing "Gator things" in that spot. Maybe see if Alumni will offer up their cover photo?

[AUG-19-16 Jason Phenicie] Proposed our idea to Todd Sanders and included the Heifer International example. Will update when I hear back from him or follow-up early next week if I don't.
Created on July 13, 2016 at  3:14 PM (EDT). Last updated by Christine Velasquez on Oct. 13, 2016 at  9:21 AM (EDT). Owned by Velasquez, Christine.
Christine Velasquez
Christine Velasquez
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