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Edit 2025 SUAH Event Promotion/Concepting (24108726-SUH-AGV-2025SUAHEventPromotionConcepting)

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Design
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Writing
2025 SUAH Event Promotion/Concepting
Stand Up and Holler ? 2025
Due Open Deliverables
12-31-2024 9 / 31
Project Lead Project Team
Anna Belo CS James Baer, David Houder
Sponsor Information
Annual GivingMandy IntravaiaDirector of Annual Giving Campaigns
Deliverables
DeliverableDraft DueDue DateStatusAssigned TeamNotes 
C/U Fund Flags (Website)CompletedJames BaerDetails: Revised fund flag images to match new campaign branding. Specs: 500x500 *Need to finalize with list of C/U's + save final working files on Box ******ANNA TO LINK?? ??
Flat Mr. 2Bits - Ambassador CardCompletedJames BaerLink to the Ambassador postcard with some edits/comments: https://ufodaa.box.com/s/pogmi0k9zuupmwcbp99179wzogmusw73 Here is more context on the Flat Mr. 2 Bits idea – here is a link to a “Flat Truman” program that Mizzou Alumni Association does: https://www.mizzou.com/s/1002/alumni/19/interior.aspx?sid=1002&gid=1001&pgid=10499 Idea from AG:It would cool if we could include an image that’s basically a “mock” Instagram post of what we want ambassadors to do with Flat Mr. 2 Bits. To give them a visual of what to do with him. Like a fake post from the ufalumni or albert’s Instagram of the 2 Bits being held up somewhere on campus with the caption “Stand Up & Holler, Gators! It’s Gator Nation Giving Day. Use my special link to make a gift today! #AllForTheGators”. That could even go on the front since the back is pretty text heavy. ?? ??
Flat Mr. 2Bits - PrintCompletedJames BaerWould like to create a printable version of Mr. 2Bits, based on the fictional character Flat Stanley to hopefully encourage social posts on Giving Day. a. Specs from Renaissance are attached. I requested 2 sizes – I’m thinking the 4x7.5 inch will work best with the edits I’m requesting. b. Use the cartoon Mr. 2 Bits but with the following changes: i. Change “2-Bits” text to the Giving Day logo ii. Add a rectangular box underneath his feet (like he would be standing on it) with the following text centered in the box: 2-20-25 givingday.ufl.edu?? ??
Flat Mr. 2Bits - Web HeaderCompletedJames BaerNeed a new banner for this web page (the “All for the Gators” and signup box are both overlays from gravyty): https://givingday.ufl.edu/pages/get-involved a. Add Flat Mr. 2 Bits graphic somewhere onto the header, probably the middle b. Add thought/speech bubble (or some sort of text box) with the copy along these lines (just suggestions – play with text however you see fit): i. Sign up to be a Giving Day Ambassador! Instructions below! ii. Register to be a Giving Day Ambassador! See more details below!?? ??
Fund Campaign Page Banner (Website)11-22-2024CompletedJames BaerDetails: Need revised banner from the "geometric" banner we've had. Simpler graphics as it will be used on all fund pages throughout the site. High visibility Specs: 1920x355?? ??
Informed Delivery Ride Along Image12-06-2024CompletedBenjamin KolbusSupplemental digital content that accompanies direct mail that allows them to see/track what physical mail they've recieved. Just need one image, 200x300px. Additional specs and info linked below: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.usps.com/business/pdf/informed-delivery-campaign-elements-guide.pdf?? ??
LP Save the Date Banner (Website)11-22-2024CompletedJames BaerDetails: Save the date banner for new menu bar webpage; can be styled like all the other website banners but needs to Include: 'Save the Date' and '2.20.25' somewhere on the banner. Specs: 19020x355?? ??
Lapel Pin11-13-2024CompletedJames BaerDetails: Token gift to commemorate Giving Day for VIG donors and day-of promo giveway donors"Dave suggested 2-Bits shoes. We may already have a mockup on Box somewhere."?? ??
Logo Resize11-22-2024CompletedJames BaerDetails: Need the new logo resized for the corner of the website Specs: 500x500; image should be as large as possible in the square and have a transparent background?? ??
Moodboard10-28-2024CompletedJames BaerDetails: Would like to put together 1-2 directions for a moodboard to use as a guiding piece throughout the campaign so we always have a north star to reference.?? ??
Power Hour Fulfilment Card12-06-2024CompletedBenjamin KolbusMessage to reinforce impact of philanthropy beyond "give-to-get". Card will be placed inside an padded envelope with socks. Max size: 6x9 *I don't have updated copy. For now, please just update branding and change 2024 to 2025. Last years: https://ufodaa.app.box.com/file/1417172363039?? ??
Promo Socks11-22-2024CompletedJames BaerDetails: Socks will be used as this year's general promotion to drive acquisition. Price point gifts of $50 or more.; AG has a budget of appx. $7.5k and wants to order about 2000 socks. Anna checked with sock club, they usually cap designs at 5-6 colors, I was told via email that pricing will not change based on colors or level of design complexity. AG did not select a sock yet but linking the two most popular sock styles and their full catalog below. cotton athletic crew: https://app-na1.hubspotdocuments.com/documents/4833425/view/669218515?accessId=b5278e cotton crew: https://app-na1.hubspotdocuments.com/documents/4833425/view/445956599?accessId=c1b834 Catalog: https://app-na1.hubspotdocuments.com/documents/4833425/view/746630899?accessId=30515d sock instructions: https://ufodaa.app.box.com/folder/288266068659 ?? ??
Promotional Sticker11-22-2024CompletedJames BaerDetails: Promo sticker that engages students and others on campus to participate in Giving Day and philanthropy. New sticker design. Needs ability to print on back of sticker for QR code. Last year was the tie alone, this year we can think of something that aligns with the mood board.?? ??
Site Place Holder Images (Website)11-22-2024CompletedJames BaerDetails: Need 2 images/graphics total. Can be anything (athletics, statue of albert and alberta, people wearing or holding two-bits tie; something that resonates with most people) These don't need to have any words on the images, they are just placeholders on the site for now. Specs: 600x480?? ??
T-Shirt12-09-2024CompletedJames BaerWe received a t-shirt proof from AG/Radwear that has the tie on the front but Dave would like us to get the logo added to the back, 1 color only, blue was requested. Would like to share this with AG 12/9.?? ??
Tie Mailer - General Pledge CardCompleted?? ??
Tie Mailer - UFAA Pledge Card12-06-2024CompletedBenjamin Kolbus?? ??
Tie Mailer Sticker + Envelope11-22-2024CompletedJust need to update last year's mailer to match this years mood board. I believe this is the link to last year's mailer: https://ufodaa.app.box.com/file/1392324354946 Envelope this year does not have a window?? ??
Toolkit Promotional ItemsCompletedFiles to load into the Giving Day toolkit for units to use as printable files to help market Giving Day.?? ??
Unit LP Banner Templates (Website)11-22-2024CompletedJames BaerDetails: Template for C/U's to use on their respective giving day landing pages. *I've asked Mandy if we can create these similar to how we Specs: 19020x355?? ??
VIG Fulfillment Card12-06-2024CompletedBenjamin KolbusMessage to reinforce gratitude for their early participation and support. Card will be placed inside a box with Giving Day branded giveaways. Max size: 6x9 last year's file: https://ufodaa.app.box.com/file/1417173025805?? ??
VIG Page Header (Website)Completed?? ??
Acknowledgement Guide & TemplateCustomizable long-form acknowledgement letter on letterhead and guide for colleges/units to use to acknowledge Giving Day donor; Update ACK template and guide with new copy?? ??
Ambassador Fulfillment Card12-06-2024In ProgressBenjamin KolbusAmbassadors receive a box of materials ahead of Giving Day to promote the day and thank them for their participation. Card will thank them for signing up and give them extra instructions. 2024 version: https://ufodaa.app.box.com/file/1392327722264?? ??
GNN Feature - Day Before?? ??
GNN Feature - Sate the Date ?? ??
Gratavid Video ComponentsDiscussionGratavid platform will be used to send personalized solicitations/engagement messages to our audiences. There are some components of the video that may require design elements and branding.?? ??
Promo Item Landing Page Header (Website)?? ??
Social Media PlanIn ProgressSusan Rodriguez?? ??
Stewardship CU Templated PostcardCustomizable postcard template for colleges/units to use to acknowledge Giving Day donors; Customizable card with copy included?? ??
Stewardship Handwritten Card + EnvelopeBlank flat notecard w/ envelope for DOs to use for handwritten thank you's. Included with Fracture gift. C/Us can order through their AG liaison.;; Flat notecard & envelope - just refresh design from '24?? ??
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Created on Oct.  8, 2024 at  8:41 AM (EDT). Last updated by Jason Phenicie on Feb. 11 at  5:01 PM (EST). Owned by Belo, Anna.
Anna Belo
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