Heather Ashley
Heather Ashley
   
 
Interim Executive Director of Alumni Relations
h.ashley@ufl.edu
(352) 392-9252
Alumni Relations
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no Completed   Wertheim Announcement Ceremony Video Coverage of the Gator Walk at Weil Hall, the College of Engineering announcement, and the banner reveal. https://ufodaa.box.com/s/j7g1qsje2706y2ktaba4zvnw5ybfnpzw            
no Completed   Engineering Lunch Gift Signing Engineering lunch following Wertheim ceremony in EAH President's Room with gift signing. https://ufodaa.box.com/v/151001-PHO-ENG 4 Photo Requests   Communications, UF Advancement    
no Completed   Homecoming Parade Coverage Document Dr. Wertheim's participation in the homecoming parade. https://ufodaa.box.com/s/garwvhb6hp1g5mzyul3325flbvi0vbu6            
no Canceled   Games re-branding of some tailgate games to match campaign theme https://ufodaa.box.com/s/5yxgfjtq6rrt01r8h8hwjsq4gwteordi 5 Go Greater Kickoff   Miller, Jessica    
no Completed   O&B Thank you Thank you email (contractual obligation) https://ufodaa.app.box.com/folder/48661973645 39 Email Marketing   Phenicie, Jason    
no Completed   Social Artwork Social Artwork needs: Facebook event graphic (every home game) Facebook post graphic (every home game) Instagram event graphic (every home game) Twitter event graphic (every home game) Instagram wallpapers Wednesdays graphic  Social Media o Facebook Event: 1920x780px (leave 250px buffer at left and right sides) o Facebook Post: 1200x628px o Twitter Post: 1080x608px o Instagram: 1080x608px o Instagram Stories (Wallpaper Wednesday): 1080x1920px https://ufodaa.box.com/s/k9rsa4woidgf0lb2s19ztliriic15318 76 Gator Nation Tailgate   Clemen, Katie    
no Completed   Email Artwork Email Artwork needs: Email header (Monthly email) GNN Tile GNN header Albert's Lounge invite email header (Homecoming) Emails Save the Date/Monthly Quickbase Email Header: 600x200px Albert’s Lounge Invite Quickbase Email 600x200px https://ufodaa.box.com/s/iuat0rr134a1co60cj6q5k7i2whlwj4i 76 Gator Nation Tailgate   Clemen, Katie    
no Completed   Grand Guard Reunion - Sept Email   https://ufodaa.app.box.com/folder/121493101924 39 Email Marketing   Phenicie, Jason    
no Completed   UF Alumni Re:Sources Webinars - Oct 2020   https://ufodaa.app.box.com/folder/122082996913 39 Email Marketing   Phenicie, Jason    
no Completed   UF Alumni Re:Sources Webinars - November 2020   https://ufodaa.app.box.com/folder/122084064474 39 Email Marketing   Phenicie, Jason    
no Completed   UF Alumni Re:Sources Webinars - December 2020   https://ufodaa.app.box.com/folder/122084996474 39 Email Marketing   Phenicie, Jason    
no Completed   Grand Guard Reunion - Oct Email   https://ufodaa.app.box.com/folder/122086910951 39 Email Marketing   Phenicie, Jason    
no Completed   Grand Guard 2020 Initial Digital Collateral 1. Post Card Template for Donor Stewardship - DUE 10/29 2. Reunion Book Template/ Header - DUE 9/16 3. Reunion Book Branding & Sponsor Ads - DUE 8/17 4. PowerPoint Shell - DUE 9/11 5. Zoom Background - DUE 9/4 6. ThankView Branding - DUE 10/15 https://ufodaa.app.box.com/folder/122818986663 67 Grand Guard   Clemen, Katie    
no Completed   Gator Nation Tailgate 2020 Sponsor Promotions Contractual promotional obligation to the following sponsors: 1. Geico 2. UF Bookstore 3. Mojos 4. Total Wine 5. AC hotels 6. Oak Hammock https://ufodaa.app.box.com/folder/123078285427 76 Gator Nation Tailgate   Clemen, Katie    
no Completed   Gator Nation Tailgates 2020 Website Updates Webpage Needing Updating: https://connect.ufalumni.ufl.edu/Go.aspx?MicrositeGroupTypeRouteDesignKey=36b68aa8-aa39-454c-ae8b-e78189d64786&NavigationKey=78c0a822-36f8-4f49-b51f-8833f12bc56a Also include information regarding finding your Gator Club! https://ufodaa.app.box.com/folder/123079149436 76 Gator Nation Tailgate   Clemen, Katie    
no Completed   Gator Nation Tailgate 2020 Virtual Venue Experience Collateral NO in-person tailgates. Virtual Venue Experience. Need signage for Emerson explaining no tailgating, promoting social pages, and beat box campaign. Maybe have signage supporting our sponors, without making it feel like an add. https://ufodaa.app.box.com/folder/123085139889 76 Gator Nation Tailgate   Clemen, Katie    
no Completed   GNT Website Updates See attached website request(s) https://ufodaa.app.box.com/folder/123436646428 50 Advancement Website   Phenicie, Jason    
no Completed   10/21 - Re:Sources Webinar - Financial Planning   https://ufodaa.app.box.com/folder/123444081445 39 Email Marketing   Phenicie, Jason    
no Completed   EAH No Tailgate Sign   https://ufodaa.app.box.com/folder/123707781077 76 Gator Nation Tailgate   Clemen, Katie 3 Renaissance Printing
no Canceled   40 Gators Under 40 Application Email   https://ufodaa.app.box.com/folder/124379842039 39 Email Marketing   Phenicie, Jason    
no Completed   Re:Sources Webinar   https://ufodaa.app.box.com/folder/131281843637 39 Email Marketing   Phenicie, Jason    
no Completed   40 Gators Under 40 - Brand Development TBD! https://ufodaa.app.box.com/folder/133592318015 81 40 Gators Under 40   Phenicie, Jason    
no Completed   40 under 40 Intro Video 2021   https://ufodaa.app.box.com/folder/134780664310 81 40 Gators Under 40   Phenicie, Jason    
no Completed   40 Gators Under 40   https://ufodaa.app.box.com/folder/144870674414 39 Email Marketing   Phenicie, Jason    
no In Review   2021 Gasparilla Bowl Collateral   https://ufodaa.app.box.com/folder/151923944003 84 Gator Nation Gameday   Communications, UF Advancement    
no Completed   40 Under 40 - Digital (2023)   https://ufodaa.app.box.com/folder/177212671978 81 40 Gators Under 40   Phenicie, Jason    
no Completed   Gator100   https://ufodaa.app.box.com/folder/195972130009 39 Email Marketing   Phenicie, Jason    
no Completed 09-06-2017 2017 Gator Growl and Homecoming Information 2017 Gator Growl and Homecoming Information - To be sent to all FBK Alumni only. https://ufodaa.box.com/s/jam3jexbrf43f2up4y4dqegcholurqf8 39 Email Marketing   Phenicie, Jason    
no Completed 11-21-2017 Gator Nation Tailgates - Tuesday Emails This project will consist of seven emails that are sent out the Tuesday before each Gator Nation Tailgate. For each particular email, we'll need to make sure the time of the tailgate is updated, as many game times have not been released yet. https://ufodaa.box.com/s/3gj615vsj8km1ujiipphrbnlxt5bsk4c 39 Email Marketing   Phenicie, Jason    
no Completed 11-27-2017 Thank You Emails - Gator Nation Tailgates This will consist of seven "Thank You" emails that will be sent every Monday after each tailgate. https://ufodaa.box.com/s/w57jb3l4yjv9u8jr0hh3d7opp4584gag 39 Email Marketing   Phenicie, Jason    
no Completed 05-22-2020 Alumni Webinar Series Program artwork -Virtual event branding -Email header (quickbase - 600x300px) May Event Artwork -FACEBOOK: Event (1920x780px) leave about 250px buffer at the left and right ides -Post - 1200x628px TWITTER: -Post - 1024x576px INSTAGRAM -Post - square - 1080x1080px -Stories - 1080x1920px -Registration page header GATOR NATION NEWS TILE (Future) https://ufodaa.app.box.com/folder/112945343536            
no Completed 09-30-2020 UF Alumni Re:Sources Webinars - Sept 2020   https://ufodaa.app.box.com/folder/121495589961 39 Email Marketing   Phenicie, Jason    
no Completed 10-05-2020 Video Edit - Grand Guard 2020 Webinar Heather copied the Swinging Sixties video, Grand Guard webinar from 9/17. 1. Add opening and closing slide to GGuard webinar video 2. Upload it to YouTube 3. Add subtitles 4. Send Heather Ashley the link to add to the website Heather will need the link to add to the virtual events webinar page. Preferably by Wednesday at the latest because that’s their next webinar and after that session they will want to do the same thing. So we can wait and do both or do one at a time. https://ufodaa.app.box.com/folder/123338009321 67 Grand Guard   Clemen, Katie    
no Completed 10-05-2020 Video Edit -  Re:Sources Webinar Heather needs help with the following tasks: 1. Add an opening and closing slide to the Re:Sources Webinar: 9/9 video 2. Upload it to YouTube 3. Add subtitles 4. Send Heather the link so she can add it to the virtual events webpage https://connect.ufalumni.ufl.edu/events/virtual/recordings A plain slide at the beginning and end of the webinars are fine. For the Re:sources webinar please put a slide with the branding on it in the front and back. Very simple nothing too elaborate. https://ufodaa.app.box.com/folder/123656896394            
no Completed 10-07-2020 Grand Guard 2020 Postcard Mock-Up in Box Construction folder. Please work with Renaissance or Alta mail house to print and mail simple postcards. Goal: Advertise and generate attendance to our virtual event. https://ufodaa.app.box.com/folder/123197397457 67 Grand Guard   Clemen, Katie    
no Completed 10-09-2020 Grand Guard 2020 Coffee Bag Sticker Sweetwater is donating "Good Morning Gainesville" coffee as a gift in kind. Draft due: 10/09 In-hand: 10/13 Mailing coffee out: 10/19 https://ufodaa.app.box.com/folder/123197672063 67 Grand Guard   Clemen, Katie    
no Completed 10-12-2020 40 Gators Under 40 Social Media Promoted Posts: 10/19 - 10/30 1. Facebook Graphics 2. Twitter Graphics 3. Instagram Graphics 4. Email Headers* Qualtrics Application opens October 19th. Closes December 1st. Heather will update the website prior to the social posts going live: https://connect.ufalumni.ufl.edu/events/40gatorsunder40 https://ufodaa.app.box.com/folder/123196206753 81 40 Gators Under 40   Phenicie, Jason    
no Completed 10-14-2020 Grand Guard 2020 Social Media Artwork for Social Media - Static Graphics 1. Facebook Event: 1920x780px (Leave about 250px buffer at left and right sides) 2. Facebook Post: 1200x628px 3. Twitter Post: 1080x608px 4. Instagram: 1080x608px 5. Instagram Stories: 1080x1920px https://ufodaa.app.box.com/folder/122872994855 67 Grand Guard   Clemen, Katie    
no Completed 10-14-2020 Grand Guard 2020 Breakfast of Memories Invitation Electronic Invitation with a "motion background" for virtual Breakfast of Memories. Will be held on Friday, November 13. Registration Link: https://ufl.zoom.us/meeting/register/tJclcOGspjIpH9Ibr86juZDN-GPhz-YXLT7d Draft Due: 10/14 Final Due: 10/15 Invitation Drops: 10/19 Attendees will have the ability to share their fondest memories with the rest of their 1970’s classmates. https://ufodaa.app.box.com/folder/123200567638 67 Grand Guard   Clemen, Katie    
no Completed 10-28-2020 Grand Guard Reunion - Nov Email   https://ufodaa.app.box.com/folder/122087239144 67 Grand Guard   Clemen, Katie    
no Completed 11-12-2020 Veterans Day Video 30 Sec 30 second veterans day video to play at football game (Arkansas 11/14) https://ufodaa.app.box.com/folder/125985083517            
no Completed 11-12-2020 Grand Guard 2020 Jumbotron Graphics   https://ufodaa.app.box.com/folder/126031944897 67 Grand Guard   Clemen, Katie    
no Completed 11-18-2020 Grand Guard Class of 1970 Thank View Video   https://ufodaa.app.box.com/folder/125915264678 67 Grand Guard   Clemen, Katie    
no Completed 03-19-2021 40 Gators Under 40 - Notecard Template Congratulations notecard. Photo/branding on one side. Logo/white space to write on back. https://ufodaa.app.box.com/folder/133589865668 81 40 Gators Under 40   Phenicie, Jason    
no Completed 03-19-2021 Grand Guard 2021: Save the Date Postcard/Magnate Magnate for refrigerator that contains a save the date. https://ufodaa.app.box.com/folder/133592274888 67 Grand Guard   Clemen, Katie    
no Completed 03-22-2021 40 Gators Under 40 - Social Media Collateral April 5 – 9 (Winners will be announced on Twitter – by college & location) (headshot, name, degree, year, location) April 9 – FB video release of congratulatory FB message from VIG and flash awardee slides https://ufodaa.app.box.com/folder/133592161809 81 40 Gators Under 40   Phenicie, Jason    
no Completed 03-22-2021 40 Gators Under 40 - Digital Stationary Honoree Toolkit (Badges, Press Release, Filter/Layer, Social Text Examples, Images of awardees) College/Unit Toolkit (Images of honorees, images of college breakdown, social text examples) Gator Clubs & Affiliate Group Toolkit (images of awardees by region, social text examples) Honorees bios: review https://ufodaa.app.box.com/folder/133591723042 81 40 Gators Under 40   Phenicie, Jason    
no Completed 03-24-2021 40 Gators Under 40 - Congratulatory Video Congratulatory video of all honorees and VIG comments. Video will be shared on Social. Proposed Video Drop Date: 4/5 (Sensitive to Gator 100 timeline, as we don't want to confuse viewers) https://ufodaa.app.box.com/folder/133591837761 81 40 Gators Under 40   Phenicie, Jason    
no Completed 04-02-2021 40 Gators Under 40 - Photo Project Please make all headshots square and save in BOX. Will also need a folder with square headshots with branded circle overlay on each. https://ufodaa.app.box.com/folder/134533212972 81 40 Gators Under 40   Phenicie, Jason    
no Completed 04-21-2021 EXPEDITED PROJECT: Alumni Demographics in Palm Beach County Update Alumni Demographics One-pager **Final document due to Tom by noon on Thursday, April 22 (Heather Ashley needs to review first)** Heather Ashley is working to get the data squared away with Ellen and Jessica and wanted to see if one of the designers would be able to update the attached alumni one-pager to reflect the information within the data set – age, ethnicity/race, gender, college affiliation, top 10 alumni donors? FYI: Tom would like to know the number of alumni in Palm Beach County, Florida. He also needs some demographics around this alumni group (gender, age, ethnicity, college, etc.) and the top 10 donors. Top 10 donors: Report Name UF Total Commitments Powell, Earl & Christy $14,456,656 DeSantis, Debbie A. $5,981,502 Ahrens, Richard Craig $4,355,692 Stephens Jr., Sam $4,001,130 Sheer, Thomas L. $3,043,723 Pressly Jr., James & Katie $2,806,839 Scherer, Mark Steven $2,501,923 Rosenthal, Gerald Arthur $2,274,820 Merkel, Joelen & Robert $2,210,881 Anspach Jr., William Earl $1,427,743 https://ufodaa.app.box.com/folder/135876332221            
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Created on April  3, 2015 at  9:52 PM (EDT). Last updated by Phenicie, Jason on Sept. 26, 2023 at  9:54 AM (EDT). Owned by Communications, UF Advancement.
UF Advancement Communications
Jason Phenicie
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