Luke Anderson
Luke Anderson
   
 
Associate Vice President, Strategic Communications & Chief Marketing Officer
landerson@uff.ufl.edu
(352) 392-8950
Communications
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no Canceled   Vendor Workshops   https://ufodaa.box.com/s/uvd4xg0qwfylh3tdsbubjf4kkqqek3ys 5 Go Greater Kickoff   Miller, Jessica    
no Completed   Gators Going Greater Web Implementation Build out homepage module for Gators Going Greater alumni storytelling https://ufodaa.app.box.com/folder/48476459427 50 Advancement Website   Phenicie, Jason    
no Completed   PFL Assembly Assemble branding/look elements in to working template to "Platform for Life" https://ufodaa.app.box.com/folder/52058333743            
no Completed   AnitaZuckerChair_Photobook Photobook for Anita Zucker https://ufodaa.app.box.com/folder/53306509197 6 National Board - Fall   Communications, UF Advancement    
no Completed   Biden Slides Clean up slide deck. https://ufodaa.app.box.com/folder/53630170143 14 Executive Board Retreat   Miller, Jessica    
no Completed   Generic Alumni Images Can you please send Karen some generic alumni images (reflecting diversity) that she can share with Elias Eldayrie and Karen Sprague for UF IT 5-year strategic plan? https://ufodaa.app.box.com/folder/117605784137 4 Photo Requests   Communications, UF Advancement    
no Completed   AI Presentation Deck Created a branded AI PPT deck with some pre configured content and some shells. Can leverage *some* of the Platform for Life elements, also see content provided by Luke -> https://www.dropbox.com/sh/tsmdvod4zv1nzsq/AADjvTtKT8XFX-aTeaMxmH_5a?dl=0 https://ufodaa.app.box.com/folder/119446905385 72 AI University   Clemen, Katie    
no Completed   AI Logo Revision   https://ufodaa.app.box.com/folder/126113369623 72 AI University   Clemen, Katie    
no Completed   IBM Announcement WPB Recording Brent Richardson, Aaron Daye, and Dave Houder traveled to West Palm Beach. They were tasked with recording the UF/IBM Partnership Announcement event. https://ufodaa.app.box.com/folder/155900044212 61 Special Events   Clemen, Katie    
no Completed 03-03-2017 Pre Campaign Meeting Game Day Slides   https://ufodaa.box.com/s/e8pult7g5x12y88ybb5ijc7m1unsk8sz 6 National Board - Fall   Communications, UF Advancement    
no Completed 03-14-2017 Go (BLANK) MockUp Mock up whisper to shout ad for Breakfast Buzz slide deck https://ufodaa.box.com/s/554zt11awh123cfstjjn45bl9f8ozi5t 5 Go Greater Kickoff   Miller, Jessica    
no Completed 04-07-2017 Camp Collateral Table Numbers Lobby Signs Name Tag Inserts Template Program (11x17 folded) with Notes Page PPT template https://ufodaa.box.com/s/xp8jnieuiox61lp3gqhg7pc8rxskdoid 5 Go Greater Kickoff   Miller, Jessica 75 American Solutions for Business
no Completed 04-21-2017 Endowment Message Concepts Create campaign themed visuals to accompany messaging to test concepts with VP and senior DOs. https://ufodaa.box.com/s/06dsgck8jrwl6ll8gwij8zv4p506vnsf            
no Completed 05-19-2017 President's Suite Branding Meeting Meeting to begin discussion re: branding the President's Suite for the Campaign Kick-Off event https://ufodaa.box.com/s/u7ydzdde15te4oq5bjsm6b3rdfu91q63 5 Go Greater Kickoff   Miller, Jessica    
no Completed 05-22-2017 Emerson Plaza Decor Concepts   https://ufodaa.box.com/s/q9dq80w07ux5ja4o725ee1d7rah8wuj5 5 Go Greater Kickoff   Miller, Jessica    
no Canceled 05-26-2017 2017 Fierce Award Ad   https://ufodaa.account.box.com/login?redirect_url=%2Ffiles%2F0%2Ff%2F27706952539%2F170523-COMM-2017FierceAwardAd            
no Completed 06-28-2017 Campaign "Go_____" strategy Explore what print and e-publications are available throughout campus to advertise the GO (Blank) ads before campaign kickoff; and formulate plan https://ufodaa.box.com/s/s0d98wv4ft0j59e0ewu0762qasbu8cfp 5 Go Greater Kickoff   Miller, Jessica    
no Collaborator Approved 06-28-2017 UFF Board Retreat Thank You Photos Go through the photos and select one photo of board member in attendance of the UFF Summer Board Retreat and send each photo in an individual email to Tom Mitchell so that he can send them out as individual Thank You's.   4 Photo Requests   Communications, UF Advancement    
no Completed 09-05-2017 Chompville Photos Use the link to download photos from Chompville during the week of Florida versus Michigan Advocate Classic in Texas. Can you please take a look at the photo below and pull out ~10 that you think Tom will like? https://www.dropbox.com/sh/nxfx6e1vmwijryu/AAAlAx8sbP0znIAV8o7mEfPDa?dl=0 https://ufodaa.box.com/s/gahq9q5v723ieo922sf5hfj9tul7bvsn 4 Photo Requests   Communications, UF Advancement    
no Completed 09-11-2017 Website homepage images for first three stories Create homepage images for the following stories: * UF alumni and friends give record $449 million in FY 2016-17 * Linda Hudson, Gator of the Year * Charlie Lane, economic development award Example of homepage graphics can be found at http://uff2.clients.parisleaf.com The ParisLeaf-provided template is available in the Box folder. One change that will need to be made for each image is that each image has to be faded to white on the left and right sides. https://ufodaa.box.com/s/cywgg00q61wjplcf6231fz3638ycav6d 5 Go Greater Kickoff   Miller, Jessica    
no Completed 09-21-2017 Communicators Newsletter   https://ufodaa.box.com/s/iywosst9iyynpaddgwfsxk92s7xdad1l            
no Completed 10-06-2017 EAH Globe Window Wrap Window wrap above main entrance to EAH https://ufodaa.box.com/s/asbyzym55hvz204xyusodzsqbmzm9kmd 5 Go Greater Kickoff   Miller, Jessica 131 Cardinal Signs
no Completed 10-12-2017 Im In Email   https://ufodaa.box.com/s/f6nelkt09e5ydx1ap4u19i3mv3a0lu3g 5 Go Greater Kickoff   Miller, Jessica    
no Completed 10-12-2017 GoGreaterPage Attached is a very rough outline of what I would like to do with the Go Greater page on the new site. In short: more content, but also more visuals to match our other executions. Can you have Jim or Rob take a swing at this page tomorrow to clean it up, etc.? I want to use brand art at the top, but the hard transition from dark to light is pretty jarring - not sure what to do there, but perhaps the main brand art is not the way to go? Let me know what you think.   5 Go Greater Kickoff   Miller, Jessica    
no Completed 10-13-2017 Talking Points for Scale of Event   https://ufodaa.box.com/s/ocpg3fis57zalqjymfl0tlujva6wekz0 5 Go Greater Kickoff   Miller, Jessica    
no Completed 10-13-2017 Live Stream Countdown Email (Flatulation sound effect.) https://ufodaa.box.com/s/vbvvbecshy6idp2q3e7dwnx6ww6qk7l5 5 Go Greater Kickoff   Miller, Jessica    
no Completed 10-16-2017 Go Greater Reflections The Go Greater Reflections celebration at Emerson Alumni Hall on Thursday, October 12, 2017. https://ufodaa.box.com/s/sr7qltyp7j75y4apwmvnqfv08eo8w8aw 4 Photo Requests   Communications, UF Advancement    
no Completed 10-16-2017 Go Greater Kickoff The Go Greater kickoff at the Exactech Arena at the Stephen C. O’Connell Center on Friday, October 13, 2017. https://ufodaa.box.com/s/cc17ivv2o4stgd7jjw0k22dbpq2ja637 4 Photo Requests   Communications, UF Advancement    
no Completed 10-16-2017 Go Greater Board Assembly The Go Greater National Board Assembly at Emerson Alumni Hall on Saturday, October 13, 2017. https://ufodaa.box.com/s/rhv8ivs625wz0cohmoz3plh0y2u5reu1 4 Photo Requests   Communications, UF Advancement    
no Completed 10-16-2017 Go Greater Tailgate The Gator Nation Tailgate at Emerson Alumni Hall on Saturday, October 14, 2017. https://ufodaa.box.com/s/dfdums3s568jjnz07ko1nj7l02s3qkdb 4 Photo Requests   Communications, UF Advancement    
no Completed 10-16-2017 Go Greater Game Day The 2017 Homecoming football game vs. Texas A&M at Ben Hill Griffin Stadium at Florida Field on Saturday, October 14, 2017. https://ufodaa.box.com/s/00iy31dbjppy2dfiuciuxtot27h6xjen 4 Photo Requests   Communications, UF Advancement    
no Completed 09-07-2018 2018 Visionary Awards Dinner program advertisement Final Product in hands: 9/14 Half Page ad: It will be a chance to honor Rebecca as a UF grad and promote our Top 10 status to a roomful of influential New Yorkers, and perhaps reference her chairpersonship of UFICO. Secondly, while Rebecca is proud of her journalism background, I do get a sense that as she competes with her finance-educated colleagues and her clients, she doesn’t tout her journalism education but references UF overall. She might not appreciate CJC claiming her in this venue. https://ufodaa.app.box.com/folder/53001623646            
no On Hold 09-25-2018 This Is How Layout and design of support graphics for concrete examples of specific initiatives of the Platform for Life. https://ufodaa.app.box.com/folder/53919126816 54 Platform for Life   Clemen, Katie    
no Completed 09-18-2019 Luke Headshot Refresh Updated headshots of Luke Anderson https://ufodaa.app.box.com/folder/87420639229 4 Photo Requests   Communications, UF Advancement    
no Completed 03-10-2020 BOT License Tag Slide   https://ufodaa.app.box.com/folder/106385948439            
no Completed 04-03-2020 COVID Response Website website pages to communicate with our donors directly with what UF is doing around campus about COVID-19 https://ufodaa.app.box.com/folder/108680932466 73 COVID-19   Clemen, Katie    
no Completed 05-29-2020 Chris Malachowsky Photos Can you please pull together a gallery of images of Chris Malachowsky that we have on file, particularly recent images? We need to share a gallery of options with NVIDIA ASAP for an announcement next week. https://ufodaa.app.box.com/folder/114347058496 4 Photo Requests   Communications, UF Advancement    
no Completed 01-20-2021 Donor Photos Collect current photos of donors listed below for Luke by Wednesday, January 20, 2021. Chris Malachowsky/NVIDIA Al Warrington Andrew Banks Harris Rosen Lee & Lauren Fixel Herbert Wertheim Bill Heavener. (Athletics) Karen Unger Katrina @ Graduation James and Elizabeth Gadsby (New Images) Chris & Christine Boyette Joelen Merkel Kelley Bergstrom Provost Joe Glover Board of Trustees https://ufodaa.app.box.com/folder/130008614311 4 Photo Requests   Communications, UF Advancement    
no Completed 02-26-2021 AI Publication Profiles Profiles on UF leaders to assemble a publication on UF’s AI & Data Science initiative. https://ufodaa.app.box.com/folder/132230306192 4 Photo Requests   Communications, UF Advancement    
no Completed 04-07-2021 Corner of University/13th Images Tom and Luke are part of a new university workgroup that is focused on the next steps with the UF Foundation properties at the southeast corner of University and 13th street (Leonardo’s and Circle K). Both of these properties will likely be demolished in the coming months. Ahead of any work being done, Tom would like to capture some “before” images of the properties and site. Aaron, please go to this area early next week and capture some images. It is probably a good idea to get as many as possible, from a number of views. Not only the properties but also the parking lots behind them (which we also own). https://ufodaa.app.box.com/folder/135015200965 4 Photo Requests   Communications, UF Advancement    
no Completed 10-14-2021 GG+A / CASE Currents Ad John Glier from GG+A has offered UF an opportunity for a full page ad (on their dime) in an upcoming edition of the CASE “Currents” magazine. A few samples of what they have done in the past for some of their other clients is located in Box. After talking with Tom, he would like to put together an ad celebrating the success of the Go Greater campaign, including a specific mention of the following: • Rankings (top 5) and quality (we can pull from the latest Gator mag spread) • AI-enabled students and faculty • The skyline changes at UF (new buildings) • Faculty/students/scholarships That’s a lot to fit into a single page, but the idea here would be that the Go Greater campaign enabled these things to happen. The ad will also need to include the attached GG+A logo and the following text (see the samples for size/location/etc.): "Grenzebach Glier and Associates (GG+A), a fundraising consulting firm, is proud to partner with the University of Florida. To learn more about GG+A’s support of fundraising in higher education, visit https://www.grenzebachglier.com/clients-we-serve/higher-education/ or call 312-372-4040." Nicole - content, that would be great. Dave - I would love to see this be a powerful/compelling design effort using some of our AI & For the Greater work. Not sure about the Top 5 logo. Design specs are below: With Bleed 8.50 x 11.125 in 215.9 x 282.575 mm Trim 8.25 x 10.875 in 209.55 x 276.225 mm Live Area 7.25 x 9.875 in 184.15 x 250.825 mm Tom is going to be involved in this one. The ad is due on October 20th, but GG+A wants to review it a few days in advance. Let’s plan on getting a draft to Tom early in the week of October 4, to give ourselves time. https://ufodaa.app.box.com/folder/145726843430            
no Completed 10-29-2021 Recruitment & Retention Materials Update NEW (10/6/21): - Business card - Packet envelope (large enough to fit folder) - Talent management template for AVP-COM role (to be repurposed for future positions) - see file in construction folder (https://ufodaa.app.box.com/file/871753373275) ** More details in notes below. Luke has been part of a series of meeting with Tom and other leaders to look at the way UF Advancement recruits and retains top talent. There is a need to refresh our recruitment materials. Melissa and her team have done some work on content, and we are ready to move forward with some design. A few notes: • I would like to think of these as a suite of materials that will grow over time. Tom is keen on building on our existing AI look and feel while creating a Top 5 aesthetic that we can be proud to show external candidates. • Tom would like to create a new pocket folder to serve as the hub for these documents and materials. • There are four other items that we would like to produce as part of our initial run: 3 one-pagers (UF, UF Advancement, and Gainesville/Florida). Tom would like to see these one pagers “laddered” in the folder with UF first, UFF second, and then GNV/FL the shortest. We should be able to build on the one pagers that we have already done (https://www.dropbox.com/sh/ve781huupizkl1o/AACslrqqVvFq2J1EldHjilHza?dl=0) but with a new look/feel. We would like a template to serve as an overview document for specific positions. Melissa’s draft content for these three one pagers is in Box. Note that we will likely need to cut these down significantly to make them fit on a single page with the laddered approach. Melissa and team are working on sample content for the position document this week. Our next meeting with Tom on this project is on August 10th, and it would be great to show him some early drafts at that time. This is an emerging priority, so I want to make sure we put our best foot forward on it. https://ufodaa.app.box.com/folder/142061728389            
Created on Jan.  6, 2017 at  3:47 PM (EST). Last updated by Phenicie, Jason on July 28, 2022 at 11:45 AM (EDT). Owned by Clemen, Katie.
Katie Clemen
Jason Phenicie
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