Alexa Butler
Alexa Butler
   
 
Associate Director of South Florida Alumni & Board Engagement
alexa.butler@ufl.edu
(904) 589-4225
Alumni Relations
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no Completed   Coral Gables Headshots Headshots of Elsie and Amery, UF Admissions new hires in the Coral Gables office. https://ufodaa.box.com/s/96irvkto61d6ummlgehkgwjwwl7acucf 4 Photo Requests   Communications, UF Advancement    
no Completed   Coral Gables Opening   https://ufodaa.box.com/s/6ftq9lch9nz0xx0pt6rxdpnjglhlu37c 4 Photo Requests   Communications, UF Advancement    
no Completed   Virtual Event Invitation | Biscayne Bay   https://ufodaa.app.box.com/folder/122721868660 39 Email Marketing   Phenicie, Jason    
no Completed   Partnership Event with Coral Gables Chamber of Commerce   https://ufodaa.app.box.com/folder/123472452203 39 Email Marketing   Phenicie, Jason    
no Completed   Leadership Series - November   https://ufodaa.app.box.com/folder/123936462400 39 Email Marketing   Phenicie, Jason    
no Completed   Email Invitation for Nassau County Gator Club   https://ufodaa.app.box.com/folder/125891912809 39 Email Marketing   Phenicie, Jason    
no Completed   Gator Club of Miami Coffee With The Gators Invitation   https://ufodaa.app.box.com/folder/126356436914 39 Email Marketing   Phenicie, Jason    
no Canceled   South Florida Leadership Series - December E-mail Invitation   https://ufodaa.app.box.com/folder/126558805667 39 Email Marketing   Phenicie, Jason    
no Completed   January 2021 Events E-mail   https://ufodaa.app.box.com/folder/127622978541 39 Email Marketing   Phenicie, Jason    
no Completed   UF South Florida Virtual Leadership Series - April Event   https://ufodaa.app.box.com/folder/131499269340 39 Email Marketing   Phenicie, Jason    
no Completed   UF South Florida Leadership series - April E-mail invite   https://ufodaa.app.box.com/folder/133593704709 39 Email Marketing   Phenicie, Jason    
no Completed   UF South Florida Virtual Leadership Series - May Event E-mail   https://ufodaa.app.box.com/folder/136538384192 39 Email Marketing   Phenicie, Jason    
no Completed   Birmingham Gator Club Recruitment   https://ufodaa.app.box.com/folder/141109182053 39 Email Marketing   Phenicie, Jason    
no Completed   Highlands Gator Club Recruitment   https://ufodaa.app.box.com/folder/141847113557 39 Email Marketing   Phenicie, Jason    
no Completed   Bluegrass Gator Club Recruitment   https://ufodaa.app.box.com/folder/145487580647 39 Email Marketing   Phenicie, Jason    
no Completed   October Virtual South Florida Leadership Series Invitation   https://ufodaa.app.box.com/folder/145904467317 39 Email Marketing   Phenicie, Jason    
no Completed   Greater Columbus Gator Club Recruitment   https://ufodaa.app.box.com/folder/146227024799 39 Email Marketing   Phenicie, Jason    
no Completed   Rocky Mountain Gator Club Scholarship  - Vanity URL See attached website request(s) https://ufodaa.app.box.com/folder/147239825557 50 Advancement Website   Phenicie, Jason    
no Canceled 09-21-2016 Business Plan Title Page Design to match save the date and include new logo https://ufodaa.box.com/s/cqz7byaw45ucxh92hh40p4i9nkezuozl 21 UF Coral Gables   Miller, Jessica    
no Completed 01-31-2017 Lobby Show for Opening Celebration Need to design something for the 6 screens in UFCG lobby for opening celebration. All tours with President and VIPs will take place there so we need something that is UFCG-specific and on message/welcoming/etc. https://ufodaa.box.com/s/5nx8t2iwjzo1oh2z78wcjot258vlqlxs 21 UF Coral Gables   Miller, Jessica    
no Completed 08-07-2017 Event Reservation Page Would like to add an area for event reservation policies and procedures, similar to the EAH events website http://eah.uff.ufl.edu/Procedures/ Have proposed copy and photos https://ufodaa.box.com/s/2qd82ggyofxt5k8vfg8o6vwv08lzsf82 21 UF Coral Gables   Miller, Jessica    
no Completed 05-15-2020 Coral Gables Zoom Background zoom background for Alexa Butler with UF Coral Gables office. • Background Imagery: Campus, similar or the same image used on the attached • Color: Blue color preference • Little Details: The attached has a faint geo design, can the palm frond branding be incorporated? • Logo: Coral Gables logo https://ufodaa.app.box.com/folder/112405445058            
no Canceled 02-28-2021 UF South Florida Virtual Series - March Event   https://ufodaa.app.box.com/folder/131500562780 39 Email Marketing   Phenicie, Jason    
no Completed 05-19-2021 MFOS Event E-mail Graphic Email Header Graphic for event email from Leslie to MFOS students. From Alexa: I’m not particular on the header image as long as it’s orange and blue and the designers have the option to include anything networking, south Florida, student-alumni mentorship themed. No specific requests on the theme, we are flexible, and just let me know if you need any other details. Header details: You’re Invited South Florida Gator Connections Wednesday, June 9 at 7:00 - 8:00 pm (Zoom) RSVP Today! https://ufodaa.app.box.com/folder/137249333673 16 Machen Florida Opportunity Scholars Program 07-01-2016 Finnerty, David    
no Completed 12-17-2021 January Leadership Breakfast   https://ufodaa.app.box.com/folder/152073196034 39 Email Marketing   Phenicie, Jason    
no Completed 01-31-2022 International Gator Day 2022   https://ufodaa.app.box.com/folder/153377217280 39 Email Marketing   Phenicie, Jason    
no Completed 02-15-2022 International Gator Day - Reminder E-mail   https://ufodaa.app.box.com/folder/153472801522 39 Email Marketing   Phenicie, Jason    
no Completed 02-18-2022 International Gator Day 2022 For the graphic requests, we would like to request the following related to International Gator Day (IGD) on May 14: • Logo for t-shirt • Header for website • Header for e-mail • (2) graphics for social media post (Facebook) – one as a save the date leading up to the event and the other for the day, if possible. These would be shared with the Gator Clubs® and Affiliate Groups for them to promote In the past, Rob developed a logo, and Carré Mitchell over in Alumni utilized it on various materials. Link to box files: https://ufodaa.box.com/s/ppdwrvn56u3qaykj4j4ic3r5z3eh2vho Last year’s graphic example is shown below for reference (from https://connect.ufalumni.ufl.edu/network/gatorclubs/intlgatorday), and we don’t have any new requests to the design this year in case a simple refresh might work. Last year’s IGD was part of the larger University effort UF Days of Service, and we have not heard about that happening again this year. We would like all these graphics and specifically the logo for the t-shirt as soon as possible in order to place the product order. For additional reference, last year’s graphics are snipped below with the descriptions including 1800 wide (attached), 1000 wide, transparent (attached), etc: https://ufodaa.app.box.com/folder/153476469108            
no Completed 04-30-2022 South Florida Virtual Leadership Series - April Invitation   https://ufodaa.app.box.com/folder/158288241724 39 Email Marketing   Phenicie, Jason    
no Completed 05-23-2022 Alabama License Plate Project Alumni Relations is requesting the input/expertise of our team regarding the communications plan for the UF license plate in Alabama since we are unfortunately not going to reach the design goal of 1,000 plates committed by June 30. The good news is there will still be a UF license plate in Alabama, but the design will be the more basic design for 250 plates. Current/promoted plate design shown on https://precommit.mvtrip.alabama.gov/UserCommit/Index: The “new” plate design (actually the original file, simpler design) is attached in box. For the communications plan and based on timing, let me know you and your team’s thoughts on: • APF e-mail to all Alabama contacts with the “new design” message o Call to action is reminder to sign up for the license plate o Goal/objective is to share the updated design since folks will have committed to purchase a different design than what they will receive o We request suggested messaging from your team for the new design update, if possible • Facebook graphic that the (3) local Gator Clubs® can post to promote the new design o Depending on your thoughts, UFAA Facebook could share too, but we recognize this post is for a select audience only in Alabama – whatever you all recommend Just FYI, a postcard was originally mailed to all APF in Alabama (design attached for reference), but the timing of sending another postcard before June 30 is not realistic. Do you think graphics for the e-mail and Facebook could be ready soon, by May 23 or earlier? We would like to share as early as possible ahead of the June 30 deadline. Please let me know if you and your team have any questions or would like any other details, and thank you in advance for your input and sharing your expertise. https://ufodaa.app.box.com/folder/162678864513            
no Completed 06-03-2022 Welcome to the Gatorhood 2022 This is a new project that was submitted by Alexa Butler in Alumni Relations. They would like to submit a graphics request for (1) header and (1) social media graphic for UFAA Welcome to the Gatorhood events. • Background | Welcome to the Gatorhood events are optional events hosted by Gator Clubs® and Affiliate Groups around the country to welcome and engage new alumni including recent graduates and alumni who have moved to the regional area. o Event Dates vary from June to August or so, so no need to include the date in the graphic o UFAA Website, Welcome to the Gatorhood: https://connect.ufalumni.ufl.edu/network/gatorclubs/gatorhood#:~:text=Welcome%20to%20the%20Gatorhood%20is,to%20grow%20your%20Gator%20Network • Use/Purpose: o E-mail header will be used for e-mail invitations sent by the clubs/groups and featured on the UFAA website o Social media graphic will be used by clubs/groups to promote their respective events  If not too much trouble, that would like to provide the graphic in sizing options for Facebook, Instagram, LinkedIn and Twitter (same graphic, just different pixels) • Graphics Ideas | Whatever you recommend – potentially follow the same recent branding of International Gator Day and Alumni Volunteer Leadership Conference (IGD & AVLC headers shown below for reference) to match existing branding for this similar alumni audience o Previously social media graphics were not provided and clubs generated their own, so I don’t have specific UFAA social media examples to provide • Request Timeline: We would like to share as soon as possible since clubs/groups begin hosting in June. We hope this is a fairly simple request for the (2) graphics – no t-shirts or need for any other graphics this year. https://ufodaa.app.box.com/folder/162843593445            
no Completed 08-23-2022 Southwest Florida Gator Club Watch Party   https://ufodaa.app.box.com/folder/170387938755 39 Email Marketing   Phenicie, Jason    
no Completed 09-02-2022 West Palm Beach Paperless Post   https://ufodaa.app.box.com/folder/171249425713            
no Completed 09-30-2022 Gator Club of Miami Gator Gala   https://ufodaa.app.box.com/folder/157617587287 39 Email Marketing   Phenicie, Jason    
no Completed 10-19-2022 South Florida Virtual Leadership Series - 2 May events   https://ufodaa.app.box.com/folder/160953694342 39 Email Marketing   Phenicie, Jason    
no Completed 10-19-2022 Daytona Gator Club Board Recruitment E-mail   https://ufodaa.app.box.com/folder/162579706928 39 Email Marketing   Phenicie, Jason    
no Completed 10-19-2022 Chattanooga Gator Club Board Recruitment   https://ufodaa.app.box.com/folder/170651184627 39 Email Marketing   Phenicie, Jason    
no Completed 03-24-2023 April South Florida Virtual Leadership Series   https://ufodaa.app.box.com/folder/198052582146 39 Email Marketing   Phenicie, Jason    
no Completed 04-17-2023 International Gator Day   https://ufodaa.app.box.com/folder/200743192999 39 Email Marketing   Phenicie, Jason    
no Completed 05-05-2023 South Florida Virtual Leadership Series Invitation - June 2023   https://ufodaa.app.box.com/folder/204981759121 39 Email Marketing   Phenicie, Jason    
no Canceled 05-30-2023 UFAA Handbook Updates 2023 Update the UFAA Handbook - prescribed changes are in Word doc in Input. Org chart is in Input. Accelerating UF's change is in Input https://ufodaa.app.box.com/folder/204106517449            
no Completed 06-09-2023 UFAA Introduction Publication In recognition of the heavy lift of compiling this lengthy handbook during an already busy season, we wanted to check with you about modifying the scope of the project to produce a smaller introductory resource for now. Our initial/draft ideas include the following, all pending your expert recommendation: • Similar dimensions/concept as the recent OLSA program • Page 2 (inner left “page”) would feature University facts/overview o Include the 8 interesting facts about UF which you mentioned in the attached draft content o Feel free to add any additional/helpful UF content • Page 3 (inner right “page) would feature the content from the attached alumni engagement metrics (attached) with the following possible layout recommendations: o Alumni demographics content at the top half including Top 5 Alumni Breakdown (snip shown left) o Volunteers/Gator Clubs® splitting the bottom half (left side) with Signature Programs on the bottom right corner if possible, similar to the below snip  Since the purpose is for the UFAA BOD, perhaps move the board content above Gator Clubs® o Communications on the back  Add Gator Network, please: https://gatornetwork.org/ • We’d like to print on the same pearlized paper as the OLSA program, if possible https://ufodaa.app.box.com/folder/206816057982            
no Completed 06-19-2023 UFAA Board Weekend 2023-06 Alumni needs updates to their agenda document for the meeting and is also requesting photography support. https://ufodaa.app.box.com/folder/205289390534            
no Completed 07-03-2023 Officer Recruitment for Martin County Gator Club   https://ufodaa.app.box.com/folder/214185049093 39 Email Marketing   Phenicie, Jason    
no Completed 08-18-2023 UFAA Coffee and Conversations Series Invitation Graphic

Invite UFAA Board of Directors to the UFAA Coffee and Conversations Zoom event, and the branded graphic will boost program recognition and encourage guests to register and attend for increased alumni and board engagement.

https://ufodaa.app.box.com/folder/217960101721            
no Completed 10-17-2023 South Florida Virtual Leadership Series Invitation   https://ufodaa.app.box.com/folder/228321416601 39 Email Marketing   Phenicie, Jason    
no Completed 10-20-2023 Coffee & Conversations v2 Alumni would like to make additional edits to the template design and update it for the next event (these will take place every other month). https://ufodaa.app.box.com/folder/227924147044            
no Completed 11-10-2023 Give Miami Day 2023 Social Graphic Social media campaign to spread awareness for Give Miami Day to increase fundraising support to UFF https://ufodaa.app.box.com/folder/233595654351            
no Completed 01-12-2024 Coffee and Conversations - January 2024

Could you please update the previous draft of UFAA Coffee and Conversations graphic (attached), with the new headshot (attached), speaker, info and date?

  • Guest Speaker & Title: Dr. Rhiannon Pollard, Interim Director, UF Online
  • Add to the information blurb: Join us to learn more about UF Online in honor of the 10th Anniversary of UF Online
  • Date: Friday, January 26 (same time as listed on the previous draft)

 

Also, could you please share the graphic template in a format that Heather, Shirley and Lilly might be able to edit/create in the future? Let us know if you need additional information.

https://ufodaa.app.box.com/folder/243061655269            
Created on April  3, 2015 at  9:52 PM (EDT). Last updated by Phenicie, Jason on May  9, 2023 at  9:55 AM (EDT). Owned by Communications, UF Advancement.
UF Advancement Communications
Jason Phenicie
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