Erin M. Ohlsen
Erin M. Ohlsen
   
 
Associate Director, Annual Giving
eohlsen@uff.ufl.edu
(352) 392-1616
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no Completed   Gator Club Membership Campaign This a multi-channel membership campaign targeting non and never members in the Central FL, Tampa, Broward, Palm Beach, Atlanta, Pinellas, Miami Jacksonville and D.C. Gator Club region. https://ufodaa.box.com/s/an5jbgnzt9rvp5blch0e9kusix91kuos 39 Email Marketing   Phenicie, Jason    
no Completed   Fiscal Year End 2018 Re-acquisition strategy to reengage with lapsed UFAA members from previous fiscal years. https://ufodaa.app.box.com/folder/46961600892 39 Email Marketing   Phenicie, Jason    
no Completed   New Grad Renewals Spring 2018 This campaign targets roughly 2,400 New Grad Members who were "gifted" a 1-year Annual Membership. This campaign is an effort to renew these members at the $25 rate by creating a transnational experience with the Rooted in Gator Tradition T-Shirt. https://ufodaa.app.box.com/folder/46897603440 39 Email Marketing   Phenicie, Jason    
no Completed   My Gift. Our Legacy. Opt-out email Email from Jonathan Newman and Smith Meyers to the remaining members of the class of 2018 who have not participated in the my gift. our legacy campaign. https://ufodaa.app.box.com/folder/47973400078 39 Email Marketing   Phenicie, Jason    
no Completed   Karen Unger Congrats Email An email to be sent from the UFAA board president to all graduating seniors. Segmented to MGOL participants and non-participants. https://ufodaa.app.box.com/folder/48759323993 39 Email Marketing   Phenicie, Jason    
no Completed   NYC All Call - APR Push APR push through the Gotham Gator Club for the NYC all call. https://ufodaa.app.box.com/folder/48786287306 39 Email Marketing   Phenicie, Jason    
no Completed 12-15-2016 New Grad Opt-in Emails - Fall   https://ufodaa.box.com/s/ysoxhfh3zsqg04wuqerfzoelxj9g9cof 39 Email Marketing   Phenicie, Jason    
no Canceled 01-09-2017 Membership Modeling Campaign We are working with a vendor to do some consumer temperament modeling that will assist us in testing the way we targeting our membership campaigns. There will be two emails sent as a follow-up to a direct mail piece dropping in early January. In total there will be 6 emails. This campaign appeals to 4 temperaments with two emails for each temperament. https://ufodaa.box.com/s/c62abo3z9tjzchix8etcl4ko0rcq60fz 39 Email Marketing   Phenicie, Jason    
no Completed 02-09-2017 Coral Gables - Life Member Flags We will be sending an email to all Life Members in the Miami/Dade area giving the 500 to respond, by completing a mailing request, a UFAA garden flag. This is in response to the opening of the Coral Gables office. https://ufodaa.box.com/s/fipl97zq66tfp31ns1kur8ulrznc55ag 39 Email Marketing   Phenicie, Jason    
no Completed 03-16-2017 New Grad Spring 2017 Email to all graduating students. This is something we did for the Class of 2016 and we are updating the art and copy for the Class of 2017. This version will be used for Spring, Summer and Fall '17 graduates. https://ufodaa.box.com/s/oszjx7b4wxandohc6ipoquux0r80ss1a 39 Email Marketing   Phenicie, Jason    
no Completed 08-15-2017 Rally in the Swamp 2017 Promote Rally In the Swamp to Non-Members. https://ufodaa.box.com/s/vupgbqtmvq0dehzjm1v8qll877225jwv 39 Email Marketing   Phenicie, Jason    
no Completed 08-29-2017 Gator Growl Member Perk Emails to Annual, Life Members and Non-members promoting a member perks around Gator Growl. https://ufodaa.box.com/s/57iaycqalus9asb5iw1xaqrv0fq9ga63 39 Email Marketing   Phenicie, Jason    
no Completed 10-30-2017 Fall Address Label Email UFAA will be doing Annual Giving's Fall label mailing as a membership acquisition campaign. This is a series of 3 emails soliciting lapsed and never member (APF) for membership. Those that join will be sent address labels in time for the holiday season. https://ufodaa.box.com/s/338td4b0nm8xfdd4af4azedcxaz2vsuv 39 Email Marketing   Phenicie, Jason    
no Completed 04-18-2018 NYC All Call Pledge Card Appeal code – GZSVRA1 Funds to include under the designation section: - Gotham Gator Club (include registered trademark at the end of the fund name) (022865) - UF’s Greatest Needs (009311) Back – use something similar to what was used for the campaign mailing that we did in October. I am sure we will edit the giving link and maybe a few other items, but start with that for the back of the reply card. Front - remove the appeal code; I’ll send over a new one. I will also change the giving url on the front, so for now just add XYZ after give/ • It needs to fit in a standard #9 BRE • Two sided – 4, 2 or 1 color is fine – they should be attractive but not expensive • Let’s fit as many as we can on one sheet • I will get them printed https://ufodaa.box.com/s/y9wctc2w7hzdm7c80hj7xci9q10pquqw            
no Completed 05-31-2018 Renewal Tshirt Design For 6/1 meeting with Matt: Deck of T-shirt Designs Updated email content/design mock-up of t-shirt designs to present to AA by mid-April "Routed in Tradition" is the theme for AA appeals Ideas: Series of 3 t-shirt designs. vintage/classic/retro look Progression of old logos from the years State of FL is a big hit previously Printing of shirts in May/June - mail out for July 1 https://ufodaa.box.com/s/1bcbp1i3zqsi4wbzc6mko93qkm1kncbh            
no Completed 06-22-2018 FY19 Senior Parent Mailing Drop Date: July 16, 2018 Gift ideas: pennant (small) vintage Gator Life message Update content: sell to the parent the investment, do not highlight perks of membership, mainly network of Gators Package: Mailing envelope Solicitation mailer w/detachable application Gift Card (TBD) - mail back to have gift (pennant) sent to student Gift Envelope (TBD) BRE https://ufodaa.app.box.com/folder/49697400144            
no Completed 08-02-2018 UF License Plate Please shoot a jigh resolution image of the UF license plate. https://ufodaa.app.box.com/folder/52044107895 4 Photo Requests   Communications, UF Advancement    
no Completed 08-31-2018 AA Membership Renewal Update Updates to the printed mailed pieces before updating email pieces. Mailings go out 90\60\30 and day of membership expiration update envelope - window envelope keep one sided due to lock box limitations need updated table from AA Need to add the TShirt to #1 mailing piece https://ufodaa.box.com/s/g7prl3p4cjmm6g06wcugqlivftkm65p3            
no Completed 09-26-2018 FY19 Q2 Life Member Non-Donor Mailing Art/Copy Due: Sept. 26 Drop Date: Nov. 19 To paid in full life members who have not made a gift to UF in the last 3 years. Deliverables: - Letter w/attached gift reply form - 8.5x11 - Copy - #10 mailing envelope - #9 BRE https://ufodaa.app.box.com/folder/52550100676            
no Completed 09-30-2018 AA Gift Card Promotion   https://ufodaa.app.box.com/folder/52966655423            
no Completed 09-30-2018 AA Gator Tag Promotion   https://ufodaa.app.box.com/folder/52998633667            
no Completed 10-09-2018 UF Class Ring Hi Aaron, I’m not sure if you heard the story of the ring? Matt received a call from a private investigator in South FL who found a UF Class ring from 1975. The owner has passed but his life partner is local and she is thrilled the ring was found. She is coming on Friday at 2pm to Emerson Alumni Hall with her daughter to pick up the ring. Matt would like to get a couple of photos because this is a great story. I sent a meeting request to you as well. Please let me know if you are available during this time. Thanks, Shelley https://ufodaa.app.box.com/folder/54634334564 4 Photo Requests   Communications, UF Advancement    
no Completed 10-12-2018 Stumpy Harris Photo Op I need to get a photographer for a photoshoot during the LSU tailgate. We have a major donor who has offered to let us photograph them and their car for the tag campaign. Stumpy will be in his spot around noon so we’d need this person at 11:30AM in case they arrive early. Also, we’d like to get them to take pics of other Gatorific vehicles and license plates at that time too. https://ufodaa.app.box.com/folder/54701357493 4 Photo Requests   Communications, UF Advancement    
no Completed 10-12-2018 Gator Fans License Plates Please get a few shots of Gatorific cars and license plates to use for the Gator license plate campaign. https://ufodaa.app.box.com/folder/54700906742 4 Photo Requests   Communications, UF Advancement    
no Completed 01-31-2019 UFAA Printed Membership Collateral UFAA folded brochure outlining membership details - change content/text to make more sense with current membership appeal/philanthropic angle. Member Perks - shape like century tower (?) - piece is given at tailgates and sometimes slipped into trifold brochure Membership Guide - refresh design & content, not included in folded brochure Trifold brochure: remove Ready.Set.Join. | remove Membership options - keep on return mail piece keep Affiliate groups, update content Mailing used at events Erin to provide updated membership options https://ufodaa.app.box.com/folder/49698144227            
Created on Aug.  4, 2016 at  1:09 PM (EDT). Last updated by Clemen, Katie on Feb. 22, 2019 at  3:37 PM (EST). Owned by Miller, Jessica.
Jessica Miller
Katie Clemen
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