Completed
 
 
 
 
 
Fundraise
Design
Digital
UFAA Winter Discount Campaign
Due Open Deliverables Open Emails
11-15-2024 0 / 17 0 / 14
Project Lead Project Team
David Houder CS James Baer   D Tonya Gibbs
Sponsor Information
Annual GivingEmilee CroninAssistant Director of Membership & Annual Giving
Project Description

Quarterly acquisition campaign for UFAA Life Memberships.

This campaign is all digital - only artwork needed is email header and social media graphic.

 

We’ve run campaigns in the past to promote life memberships at a discounted rate, but not this campaign exactly. Last year, the equivalent campaign was the 170th Anniversary Membership campaign that Grace ran - $170 off all Life memberships. I’ve attached some artwork from that campaign, but this is not a repeat of that campaign so I don’t necessarily want the artwork from that repeated. Another example of a past discount campaign is the Parent Student Life campaign that was run in April of this year. That email with header is attached.

 

Really I’m just looking for something visually appealing that ties in “December” and “Life Member discount” in a way that makes sense for the time of year (similar to how brands run promos for the month of December and give it a name – like “Toyotathon” or “December to Remember Event”, etc).

 

After finalizing discount details with Gifts Processing, the discount amount has shifted slightly from what I originally listed in the project sheet. It will not be a standard $120 discount across the board, so the campaign will just need to be more of a vague “December Life Member discount” language rather than explicitly advertising $120 off. The exact discount amounts are below just for reference:

 

Life membership- $680 ($120 off)

Joint Life membership- $850 ($120 off)

Student Life Membership- $230 ($170 off)

Deliverables
DeliverableDraft DueDue DateStatusAssigned TeamNotes 
Email Header10-24-2024CompletedBenjamin KolbusI'm open to your input on the design and overall theme of the campaign. The campaign will be $120 off all Life Memberships and will run the entire month of December - whatever you think fits design-wise to that time frame and discount. If we want to try out a campaign “name" tying in “December” and “Member”, open to that idea.?? ??
Social Post GraphicCompletedJames Baer?? ??
Social PostsCompletedSusan Rodriguez?? ??
EmailSend DateStatusAssigned Team 
UFAA Winter Discount Campaign FY25 - 1/13 - Email 1 Senior Parents12-02-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 10/13 - Email 2 Non-Member Beat Tee Donors12-10-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 11/13 - Email 3 STAT Parents12-30-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 12/13 - Email 3 Annual Members12-30-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 13/13 - Email 3 Non-Member Beat Tee Donors12-30-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 13/14 - Email 3 Lapsed Annual MembersCompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 2/13- Email 1 STAT Parents12-02-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 3/13 - Email 1 Annual Members12-02-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 4/13 - Email 1 Lapsed Annual Members12-02-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 5/13 - Email 1 Non-Member Beat Tee Donors12-02-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 6/13 - Email 2 Senior Parents12-10-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 7/13 - Email 2 STAT Parents12-10-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 8/13 - Email 2 Annual Members12-10-2024CompleteChris Barnett?? ??
UFAA Winter Discount Campaign FY25 - 9/13 - Email 2 Lapsed Annual Members12-10-2024CompleteChris Barnett?? ??
Comments & Notes

Add your comment or additional information by clicking the Edit button in the upper-right corner and completing the form.

The update will be added to the project and a notification will be sent to the project team.
-- [OCT-25-24 Yasmin Williams] --------------
Emailed  Emilee the first draft of email header for review.
Created on Oct.  8, 2024 at  8:58 AM (EDT). Last updated by Jason Phenicie on Jan.  7 at  9:58 AM (EST). Owned by Williams, Yasmin.
Yasmin Williams
Jason Phenicie
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