Emilee Cronin
Emilee Cronin
   
 
Assistant Director of Membership & Annual Giving
elbell@ufl.edu
(352) 392-5474
Annual Giving
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no Completed   Puzzle Mailer Vanity Link

Website project - please see attached website request(s)

https://ufodaa.app.box.com/folder/261816373507 50 Advancement Website   Phenicie, Jason    
no Completed   UFAA Packet Delay Email

One time email to UFAA members impacted by delays in welcome materials and online access due to CRM launch

https://ufodaa.app.box.com/folder/281489608282 39 Email Marketing   Phenicie, Jason    
no Completed   FY25 Harn Fall Mailing

Website project - please see attached website request(s)

https://ufodaa.app.box.com/folder/282698394562 50 Advancement Website   Phenicie, Jason    
yes Assigned   UFAA Membership T-Shirt Email

Email marketing project - see attached email marketing request(s)

https://ufodaa.app.box.com/folder/286193922693 39 Email Marketing   Phenicie, Jason    
no Completed   UFAA Perks Page Edits

Website project - please see attached website request(s)

https://ufodaa.app.box.com/folder/287400580455 50 Advancement Website   Phenicie, Jason    
no Completed   Life Member Stewardship Vanity Link

Website project - please see attached website request(s)

https://ufodaa.app.box.com/folder/288274530757 50 Advancement Website   Phenicie, Jason    
no Completed   Ambassador Social Toolkit

Updates to social ambassador toolkit for giving day

  50 Advancement Website   Phenicie, Jason    
no Completed   Harn Vanity URL     50 Advancement Website   Phenicie, Jason    
yes Assigned   FY25 UFAA Renewal Catch Up

Series of 2 emails for catch up on UFAA renewals from past year

  39 Email Marketing   Phenicie, Jason    
no Completed   UFAA Renewal Catch Up

Website project - please see attached website request(s)

  50 Advancement Website   Phenicie, Jason    
no Completed   UFAA Perks Update

Website project - please see attached website request(s)

  50 Advancement Website   Phenicie, Jason    
yes Assigned   UFAA FY25 Join in June

Email marketing project - see attached email marketing request(s)

  39 Email Marketing   Phenicie, Jason    
yes Assigned   UFAA May 2025 Renewals

Email marketing project - see attached email marketing request(s)

  39 Email Marketing   Phenicie, Jason    
no Completed 03-15-2024 Harn Spring Mailer Vanity URL

Need to update vanity URL with new appeal code for FY24 spring mailer

https://ufodaa.app.box.com/folder/253343689846 50 Advancement Website   Phenicie, Jason    
no Completed 03-25-2024 Parent Life Membership Solicitation

Series of 2 emails soliciting parents of graduating seniors. Ask will be to purchase their graduating senior a Life Membership at the discounted student rate as a graduation gift.
Pending

https://ufodaa.app.box.com/folder/251151291927 39 Email Marketing   Phenicie, Jason    
no Completed 04-05-2024 Parent Life Membership Campaign FAQs Page

We are running a campaign promoting Student Life memberships to parents of graduating seniors in Spring 24. Because the ask is for parents to “gift” their students a membership, we'd like to have an FAQs landing page to help answer some questions/provide further instructions on purchasing the membership.

https://ufodaa.app.box.com/folder/255008212772 50 Advancement Website   Phenicie, Jason    
no Completed 05-01-2024 Join in June - Life Member Puzzle Mailing   https://ufodaa.app.box.com/folder/255975093373 93 UFAA Membership   Phenicie, Jason    
no Completed 10-25-2024 UFAA Life Member Button

Life Member buttons to give away at the Ole Miss tailgate for Life Member appreciation. 

We are able to split the order into multiple designs, so if you would like to do 2 different designs I think it would be great to have 2 versions for members to choose from. But if you only have bandwidth to do 1 design, that is fine!

https://ufodaa.app.box.com/folder/290078898399            
no Completed 10-31-2024 Whitney Labs Washback Campaign FY25

Series of 3 emails for Whitney Labs annual Name a Washback campaign

https://ufodaa.app.box.com/folder/279110989882 39 Email Marketing   Phenicie, Jason    
no Completed 11-01-2024 2025 UFAA Life Member Mailer   https://ufodaa.app.box.com/folder/285531479374            
no Completed 11-15-2024 UFAA Winter Discount Campaign

Quarterly acquisition campaign for UFAA Life Memberships.

This campaign is all digital - only artwork needed is email header and social media graphic.

 

We’ve run campaigns in the past to promote life memberships at a discounted rate, but not this campaign exactly. Last year, the equivalent campaign was the 170th Anniversary Membership campaign that Grace ran - $170 off all Life memberships. I’ve attached some artwork from that campaign, but this is not a repeat of that campaign so I don’t necessarily want the artwork from that repeated. Another example of a past discount campaign is the Parent Student Life campaign that was run in April of this year. That email with header is attached.

 

Really I’m just looking for something visually appealing that ties in “December” and “Life Member discount” in a way that makes sense for the time of year (similar to how brands run promos for the month of December and give it a name – like “Toyotathon” or “December to Remember Event”, etc).

 

After finalizing discount details with Gifts Processing, the discount amount has shifted slightly from what I originally listed in the project sheet. It will not be a standard $120 discount across the board, so the campaign will just need to be more of a vague “December Life Member discount” language rather than explicitly advertising $120 off. The exact discount amounts are below just for reference:

 

Life membership- $680 ($120 off)

Joint Life membership- $850 ($120 off)

Student Life Membership- $230 ($170 off)

https://ufodaa.app.box.com/folder/288264160377            
no SCM Completed 03-26-2025 2025 UFAA Renewal Catch Up See project proposal for details: https://ufodaa.quickbase.com/nav/app/bjt2unaru/table/btkyvzg7v/action/dr?rid=139&rl=behz https://ufodaa.box.com/s/9vft8rzg8miekbp3nc4wvnx3hn9b4yhg            
no SCM Completed 04-05-2025 2025 Final Four Membership Push   https://ufodaa.box.com/s/bswqzyu2qnd4s90iehle5tszc69axgwr 93 UFAA Membership   Phenicie, Jason    
no SCM Completed 05-01-2025 2025 UFAA Join in June

Acquisition campaign for UFAA membership before end of fiscal year

Join as a UFAA member, or donate if you are an existing UFAA member

 

"Join in June Communications Collateral" - this is just for reference of the last time we did a similar campaign

"Radwear - Gator Nation - Deck 2" - this is the sample deck the vendor sent over that they had mocked up. I like the summery look/feel of the designs while also tying in the Gator Nation logo and orange/blue. 

Screenshot - color of bottle

https://ufodaa.box.com/s/e4fkdd98a1t4uur8xz1t34q6rjuxgntm            
Created on Feb. 27, 2024 at 11:02 AM (EST). Owned by Phenicie, Jason.
Jason Phenicie
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