Grace Castro
Grace Castro
   
 
Assistant Director of Membership & Annual Giving
gcastro@uff.ufl.edu
(352) 334-8057
Annual Giving
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no Completed   Friends of Music Vanity Link See attached website request(s) https://ufodaa.app.box.com/folder/53837699958   50 Advancement Website   Phenicie, Jason        
no Completed   Friends of Theatre and Dance Vanity URL See attached website request(s) https://ufodaa.app.box.com/folder/53837908749   50 Advancement Website   Phenicie, Jason        
no Completed   Harn Musuem Vanity URL See attached website request(s) https://ufodaa.app.box.com/folder/53982821119   50 Advancement Website   Phenicie, Jason        
no Completed   FY19 Fall Libraries Mailing See attached website request(s) https://ufodaa.app.box.com/folder/57597307664   50 Advancement Website   Phenicie, Jason        
no Completed   FY19 HHP Dean's Appeal See attached website request(s) https://ufodaa.app.box.com/folder/59693664894   50 Advancement Website   Phenicie, Jason        
no Canceled   FYE Lapsed Membership Mailing Design and copy due: 4/17
Drop date: 5/20

membership lapsed in last 2 FYs
keep it fun and catchy - no airmail stripes on envelope

"dead gator - don't expire"
https://ufodaa.app.box.com/folder/66392287285   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed   Harn Spring Mailing See attached website request(s) https://ufodaa.app.box.com/folder/69428730290   50 Advancement Website   Phenicie, Jason        
no Completed   Libraries spring mailing See attached website request(s) https://ufodaa.app.box.com/folder/71197791666   50 Advancement Website   Phenicie, Jason        
no Canceled   Life Member Mailing Design/Copy due: 10/24
Drop date: Nov. 21
NEED TO SCHEDULE PHOTOS!

more alumni association specific. more impact w/scholarship impact specifically. 

Grace will coordinate student interview with Nicole
https://ufodaa.app.box.com/folder/85165211010   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed   Harn Fall Mailing See attached website request(s) https://ufodaa.app.box.com/folder/87400065637   50 Advancement Website   Phenicie, Jason        
no Completed   Arts Friends Mailing See attached website request(s) https://ufodaa.app.box.com/folder/87408673050   50 Advancement Website   Phenicie, Jason        
no Completed   Arts Friends Mailing - Theatre See attached website request(s) https://ufodaa.app.box.com/folder/87407591446   50 Advancement Website   Phenicie, Jason        
no Completed   Arts Friends Mailing - Art History See attached website request(s) https://ufodaa.app.box.com/folder/87644359641   50 Advancement Website   Phenicie, Jason        
no Completed   CYE Lapsed Statement Mailing v2 See attached website request(s) https://ufodaa.app.box.com/folder/92500624875   50 Advancement Website   Phenicie, Jason        
no Canceled   Q4 Membership Campaign C/O membership campaign is replacing this - no membership campaigns the rest of the year due to COVID-19


(ABC Testing) Membership Campaign Fanny Pack

Test A & B - Drop on May 4
Test C - Drop on TBD

See included overview for all the specifics - too much to type here.
https://ufodaa.app.box.com/folder/100432448197   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed   Harn Spring Mailing See attached website request(s) https://ufodaa.app.box.com/folder/113403732478   50 Advancement Website   Phenicie, Jason        
no On Hold   Fall Life Member Fracture Appeal Copy - Due August 17 - 3 emails (1 initial, 1 follow up, 1 last call) Signers are Mark Criser, Matt Hodge & Grace Castro
Amplo Landing Page copy
Copy for thank you card

Artwork: Due August 17
Amplo assets
Emails
Thank you Card

Soliciting all existing life members to make a gift of $35 to the life member endowment to, in return, receive the new Fracture design the guys created for me this year. The goal with this campaign is to generate more revenue for our endowment. It is not a membership solicitation.  In the future, we hope to design Fractures each year or every other year so Life Members have the opportunity to collect them if they wish. It’s also a strategy we are testing to increase our revenue.
https://ufodaa.app.box.com/folder/116220604992   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 03-13-2019 MGOL Renewal Campaign Copy and Design due: 3/13
Drop Date: April/May - need from Grace

this is geared toward those who graduated last year and bought the medallion at graduation. trying to get them to give again and become consecutive givers

3 emails and 1 mail piece 
possible gift - clear fanny pack
https://ufodaa.app.box.com/folder/66392141471   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 04-11-2019 Q4 Membership Campaign Q4 membership campaign - give to get strategy
dropping May 1
decade t-shirts, use already existing artwork that was used for renewal emails. need graphics for social

8.5"x14" with perforated reply device

need copy since the campaign is directed toward APR non-donors and lapsed members with goal of getting them to join UFAA as an annual member.
https://ufodaa.app.box.com/folder/71088180274   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 06-21-2019 Beat T-Shirt Campaign 'Beat'em All' campaign. t-shirt designed with all the teams UF will play this year. campaign is from July 1 - 31 to ALL alumni not just current students. gives everyone a chance to have a beat t-shirt and carry the "tradition" since 2006. 
Keep this fun and upbeat

RadWare is doing the shirts
https://ufodaa.app.box.com/folder/76203013664   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 08-21-2019 Alumni Membership Acquisition Acquisition: DUE to Renaissance by 8/22
Q2: 
Stewardship: already designed, need updated content (nicole) ADD IN SOCIAL MEDIA DIRECTION - Grace
Life Membership: already designed (need updated content)


For Acquisition piece: 
Life Members are the leaders among UF alumni who continue to support UF on campus and in their communities. As a token of our appreciation, the UFAA offers exclusive resources to Life Members for their dedication to UF:
-    Life member welcome gift 
-    Invitations to limited seating events on campus
-    Complimentary access for you and 2 guests to Gator Nation Tailgates® 
-    And much more



Collateral: Annual member welcome packet and decal
Life member welcome packet and decal
join now folder: Tri-fold, perks listed in folder or on back
https://ufodaa.app.box.com/folder/76217398314   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 08-22-2019 Beat Sticker Membership Mailing same as the mailing labels done in the spring. instead of address labels, design beat stickers. 3 stickers per panel of printed sticker sheet. 
9 circle stickers with Beat {school name}
https://ufodaa.app.box.com/folder/76204560079   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 09-18-2019 Alumni Membership Welcome Packets and Decals NEED TO UPDATE WITH CHANGES FROM MARIAH


Copy Due: 9/6
Design due: 9/20
Drop: 10/18

This is designed - need to update stickers(?) and update copy. 
Copy was provided by Grace and in project folder.
https://ufodaa.app.box.com/folder/85164279111   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 09-19-2019 Alumni Membership Renewal Emails clean up of the current membership renewal emails that are sent out (90, 60, 30) or past expiration (30,60, 90, 120). Forms are cluttered and need to be cleaned up. 

Emails and mail pieces. 
Artwork: email header and footer to mirror the new T-shirt theme) 600px wide
https://ufodaa.app.box.com/folder/76202548957   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 09-20-2019 Alumni Membership Social and Website Copy and Design: 9/20
Launch: 10/18
Mariah handles the UAA website - elements/content will go to her. 
Needs: 
FB, Insta, Twitter, LinkedIn graphics
https://ufodaa.app.box.com/folder/85167524748   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 09-27-2019 Alumni Membership Renewal TShirt Drop Date: 10/28

UF Block logo
2 color front and 1 color back
RadWare: Bella+Canvas Unisex Heather CVC Short Sleeve Tee
Heather Orange
https://ufodaa.app.box.com/folder/76213946916   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 09-27-2019 Alumni Life Member Fracture Update Fracture graphic/photo
5x5 image related to UF
Update logo
https://ufodaa.app.box.com/folder/85164385969   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 10-01-2019 Fall Labels Mailing Content and Design Due: 10/2
Drop Date: Nov. 1
Same look and feel of all the membership materials
Keep the big sticker on bottom
Grace to provide membership rebrand language to be used.
https://ufodaa.app.box.com/folder/85159807618   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 01-17-2020 Ambassador Email This will be their email that includes the link to the toolkit as well as their unique URL. https://ufodaa.app.box.com/folder/100007545335   55 Stand Up and Holler   Ballou, Danielle        
no Completed 01-17-2020 Ambassador Recruitment Email   https://ufodaa.app.box.com/folder/100099758161   55 Stand Up and Holler   Ballou, Danielle        
no Completed 01-24-2020 Membership Email Copy review/edit of membership copy for Grace https://ufodaa.app.box.com/folder/101062330887   55 Stand Up and Holler   Ballou, Danielle        
no Completed 01-24-2020 Membership Mail Piece add some SUAH design elements to membership envelope and letter. 3 color https://ufodaa.app.box.com/folder/101063466374   55 Stand Up and Holler   Ballou, Danielle        
yes Assigned 03-18-2020 Alumni Membership Hype Video March 2020
Hype video for membership
https://ufodaa.box.com/s/ht6ay7hvcwbbxhmlc97vatpvmr5kpmzm   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 04-29-2020 Class2020AnnualMembership header for the landing page by tomorrow? 800 pixels wide, no height requirement but the shorter the better as recommended by Jason. https://ufodaa.app.box.com/folder/111729323760   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 06-05-2020 Video Class 2020 Annual Membership   https://ufodaa.app.box.com/folder/113592927683   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 06-08-2020 Harn Appeal Mailing I apologize this is late notice. I’m dropping a mailing for the Harn late next week, and have all pieces ready to go. Usually, our print vendor assembles them for us if we are on a short timeline but he is having computer issues this week. Are any of the guys on your team available to help build the appeal in InDesign for me by Monday afternoon? I can send all the deliverables over to you if so. The copy and artwork have already been through Dave and Nicole earlier this week, it’s just the assembly I need assistance with. 

We originally nixed the mailing because of COVID, but when solicitation efforts were lifted the unit was interested in dropping a mailing to help their overall numbers. 

https://ufodaa.app.box.com/folder/114915967710   59 Annual Giving Solicitations   Phenicie, Jason        
yes Assigned 07-17-2020 Beat Sticker Campaign FILES IN PLANNING FOLDER

-2 versions - lapsed annual members and 1 for donors
-want to drop EARLY August to allow members to have more stickers
-need template from company to determine 7 or 9 stickers
-keep 3 colors on stickers
-new membership rates for the reply device
-copy will be coming once we hear from athletics
https://ufodaa.app.box.com/folder/112272250332   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 07-24-2020 Gator Club Membership Card Our volunteer engagement team requested a custom membership rack card that includes club contact information plus information about membership. They would like to use these at any events they have throughout the year. The idea is that clubs can go into their specific portal, fill in the variable fields and print their own quantity without having to come through the central team each time they need a new collateral piece. 

Instead of creating something brand new, and to ensure the clubs stick with our new membership branding, we thought we could alter the existing rack card your team has already created for us. All we need is a section of the rack card that lists the following: 

[Gator Club name]
[Gator Club email] 
[Gator Club logo] 
[Gator Club social] – not sure if we fit all channels here. Facebook would be the preferred first channel, Instagram second. 

Rack card attached for reference. Open to whatever your team designs. This is not an urgent request, so we could aim for a design due date in mid to late July depending on your team’s project load. I wanted to get the request to you all prior to my leave. Mariah, copied, can help with approving/sending proofs to the team while I am out. 
https://ufodaa.box.com/s/sk9xb928dr5f9yigufmehazs7ic2g0h8   59 Annual Giving Solicitations   Phenicie, Jason        
Created on Aug. 20, 2018 at  2:29 PM (EDT). Last updated by Phenicie, Jason on Nov. 18, 2019 at  4:07 PM (EST). Owned by Ballou, Danielle.
Danielle Ballou
Jason Phenicie
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