Heather Adkins
Heather Adkins
   
 
Director of Annual Giving
heather.adkins@shands.ufl.edu
(352) 265-7274
UF Health, Shands
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no Completed   Test See attached website request(s) https://ufodaa.app.box.com/folder/78692841450 50 Advancement Website   Phenicie, Jason    
no Completed   GatorUp website updates See attached website request(s) https://ufodaa.app.box.com/folder/81503431181 50 Advancement Website   Phenicie, Jason    
no Completed   Fall Unit/Leadership Mailing See attached website request(s) https://ufodaa.app.box.com/folder/84975636245 50 Advancement Website   Phenicie, Jason    
no Completed   FYE Lapsed Statement See attached website request(s) https://ufodaa.app.box.com/folder/113189491190 50 Advancement Website   Phenicie, Jason    
no Completed   Fall lapsed vanity link See attached website request(s) https://ufodaa.app.box.com/folder/117341224195 50 Advancement Website   Phenicie, Jason    
no Completed   Fall Unit/Leadership Vanity Requests See attached website request(s) https://ufodaa.app.box.com/folder/120555646504 50 Advancement Website   Phenicie, Jason    
no Completed   Gator License Plate Website Development Develop website for Gator license plate based on designs from Truth and Consequences https://ufodaa.app.box.com/folder/121624957087 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed   HARN Fall Vanity Link See attached website request(s) https://ufodaa.app.box.com/folder/122400035522 50 Advancement Website   Phenicie, Jason    
no Completed   Arts Friends Mailing See attached website request(s) https://ufodaa.app.box.com/folder/122403977421 50 Advancement Website   Phenicie, Jason    
no Completed   CYE Vanity Link Update See attached website request(s) https://ufodaa.app.box.com/folder/125027175877 50 Advancement Website   Phenicie, Jason    
no Completed   Annual Finance Report Solicitation See attached website request(s) https://ufodaa.app.box.com/folder/126699892916 50 Advancement Website   Phenicie, Jason    
no Completed   SUAH_CU_SaveTheDate_Postcard   https://ufodaa.app.box.com/folder/127697563736 55 Stand Up and Holler   Ballou, Danielle    
no Completed   License Tag Rebate See attached website request(s) https://ufodaa.app.box.com/folder/129452611097 50 Advancement Website   Phenicie, Jason    
no Canceled   UF License Tag 2021 Trailer/Hype Video Drop Date: 6/1/2021 This video would be used for promotional purposes on the website and social media to inspire folks to sign-up for a UF plate and make the switch. The video should be focused on people and play on the pride/goodwill of getting a plate to make an impact on student scholarships. License Tag Planning Docs: https://ufodaa.box.com/s/4goefi8i8hsb82cvfqcioq2cr6knryak https://ufodaa.app.box.com/folder/133230100874 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed   FYE Lapsed Vanity URL See attached website request(s) https://ufodaa.app.box.com/folder/134927658107 50 Advancement Website   Phenicie, Jason    
no Completed   FY22 Fall Lapsed Mailing Drop Date: August 25, 2021 Audience: Alumni, parents and friends that supported our face mask campaign in FY21. Package: 1. Mail - #10 closed envelope (2/0, bleeds), 8.5x14 letter with perforated reply card (6/6, bleeds), #9 BRE 2. Sticker: Included in the letter as a thank you to donors for their previous giving. Dimensions: 3x3 3. Messaging: New messaging to acknowledge coming out of a pandemic and a better year ahead. Demonstrate the impact of their gift on UF and the students. View project sheet for details. https://ufodaa.app.box.com/folder/139786456722 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed   Fall Presidential Vanity Link See attached website request(s) https://ufodaa.app.box.com/folder/141772011020 50 Advancement Website   Phenicie, Jason    
no Completed   Update vanity link See attached website request(s) https://ufodaa.app.box.com/folder/142549469373 50 Advancement Website   Phenicie, Jason    
no Completed   Face Mask URL Vanity Link Request See attached website request(s) https://ufodaa.app.box.com/folder/144217167475 50 Advancement Website   Phenicie, Jason    
no Completed   21085909-PHO-AGV-UFLicenseTag2021Photos Photos and video of clerks wearing Gator License Plates t-shirts while helping customers at the Alachua County Tax Collector's office. https://ufodaa.app.box.com/folder/144400812134 4 Photo Requests   Communications, UF Advancement    
no Completed   2021 US News T-Shirt Photoshoot Photoshoot of a student wearing the Top 5 t-shirt on campus. https://ufodaa.app.box.com/folder/146317597676 79 US News BFD Announcement   Communications, UF Advancement    
no Completed   Update Building Tie Request Form See attached website request(s) https://ufodaa.app.box.com/folder/147799437196 50 Advancement Website   Phenicie, Jason    
no Completed   Fall Unit Vanity URLs See attached website request(s) https://ufodaa.app.box.com/folder/149780727849 50 Advancement Website   Phenicie, Jason    
no Not Assigned   FY24 PTI Anniversary Mailing & Email See attached website request(s) - Sent No Website Request Warning 10/5/23 9:33PM https://ufodaa.app.box.com/folder/225967672147 50 Advancement Website   Phenicie, Jason    
no Completed   FY25 Children's Hospital Fall Solicitation

Website project - please see attached website request(s)

 https://ufodaa.app.box.com/folder/280400846299 50 Advancement Website   Phenicie, Jason    
no Completed   FY25 Fall Ortho & Sports Medicine

Website project - please see attached website request(s)

 https://ufodaa.app.box.com/folder/291209977346 50 Advancement Website   Phenicie, Jason    
no Completed 06-19-2020 Fall Unit Mailing -drops in August -provide a template for units to use. keep very generic content. they will add their bullet points and customization -provide a little bit of sensitivity due to COVID-19 -Variable paragraphs -no UF Loyal -similar artwork to last year, but no groups of people https://ufodaa.app.box.com/folder/112272689991 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed 06-19-2020 Fall Leadership Mailing -keep content the same as unit mailing -no UF Loyal -added element of Dean's circle inside -keep generic -provide template for leadership with variable paragraphs - LAG renewal, LAG warm and LAG cold acquisition https://ufodaa.app.box.com/folder/112271666551 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed 06-26-2020 Fall Lapsed Mailing FY21 Fall Lapsed Mailing - Heather A -minor tweaks to the content. similar to FY20 Fall Lapsed *Be sensitive to audience because they may not have made a gift last year due to COVID-19. -had a big decrease in FY20 due to Beat T and Beat Week (big check boxes on the sides to show years they gave) https://ufodaa.app.box.com/folder/112272717844 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed 09-21-2020 Fall NB 2020 Giving Day Save The Date Giving Day Save The Date for Fall board. This should include a spot to attached a whistle pin. We need the cards in time to attach the pins and insert in the board boxes and envelopes before they go out. Date: 2.18.21 What: Last year, over a 24-hour period, the Gator Nation stood as one and gave a whopping 16,993 gifts to UF, totaling $23.6M. This year, we’re aiming higher! Why: (stays the same) How Many: UF is on the rise and, fittingly, the number of gifts we want to pull in has risen, too: This Giving Day, our goal is 17,500 gifts and $25M. Who: (stays the same) https://ufodaa.app.box.com/folder/122743684049 6 National Board - Fall   Communications, UF Advancement    
no Completed 10-19-2020 Alabama License Plate Design We have received approval from leadership to submit a request for a UF specialty plate in Alabama. It would be a simple Gator logo. UF needs to supply a mock-up. We are looking at the 250 pre-commitment option In Box, you will find a design parameters PDF from the state of Alabama. See the link below for all collegiate plates currently in Alabama. https://revenue.alabama.gov/motor-vehicle/license-plate-information/collegiate-license-plates/ https://ufodaa.app.box.com/folder/122518856947 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed 10-30-2020 CYE Lapsed Statement *Artwork and copy* o Update FY20 FYE Lapsed Statement artwork and (use copy from FYE mailing) as needed to ensure proper campaign branding and messaging. o We want to include a membership segment for CYE lapsed mailing and need your assistance. We want to keep the same overall look as our normal Annual Giving piece with a few modifications. I attached a sample from FYE where we tried this segment for the first-time. Language will need to say something about membership at the bottom. Same due date as the other piece 10/30/20. Please reach out to me if you have any questions or concerns! (Heather Adkins) Drop date: Dec. 4, 2020 Design due: 10/30 https://ufodaa.app.box.com/folder/122867107146 59 Annual Giving Solicitations   Phenicie, Jason    
no Completed 11-04-2020 Stand Up and Holler LiveStream Multimedia Experience LiveStream schedule Drop Dates: 2/11/21 2/18/21 Heather A. shared basic layout. They are interested in having multiple hosts throughout the day. (Scooter?) Villanova is an example of a great livestream. They did a 12-hour stream and ten hours of the stream was truly live. Villanova used a graphic with live progress to goal in the background. Heather D. spoke to Marci from Villanova. She will find out who handled the LiveStream/production to get in contact with Dave. Need to discuss where, when and other logistics surrounding the production of LiveStream. Jill has been tasked with helping identify students to represent the campus voice as host(s) for Giving Day as Dave finalizes list of SUAH hosts to use. Updated 10/28 (from H. Adkins): just a sample of the day outlined in a basic format so we can start to piece this together. The livestream dictates basically our day’s schedule so we want to have everything running in harmony. There is a very basic outline I shared with Dave that has the schedule emails included. We just want to start beefing that up so we can figure out who, where, when, etc. things can drop. If we want units to provide content for example we need to tell them what we want now rather than later. They need as much time as possible. I attached the schedule Villanova used and want to start with something like this so we can drill down on the how we execute. I can make a draft schedule, but don’t know if that is going to help considering the execution will be dependent on communications to track down folks to record, piece together, etc. If you want a draft from me I can send by tomorrow afternoon. https://ufodaa.app.box.com/folder/124055419486 55 Stand Up and Holler   Ballou, Danielle    
no Completed 11-04-2020 Giving Day C/U Tie Request Form 2021 Building tie request form is nearly complete and will be shared out early November. https://ufodaa.app.box.com/folder/124230188496 55 Stand Up and Holler   Ballou, Danielle    
no Canceled 11-20-2020 Stand Up and Holler Face Masks Promotional Item. Masks are a good branding opportunity. Masks may well be with us in some form through the next giving day. Need custom masks for our VIP/Hosts/Ambassadors/broadcast personalities. We are planning on having that tie in (no pun intended) with our Albert + mask lapel pins. The detail in our work is what has made this brand successful. Heather Duiser was offered roughly 2,000 face masks to order from Student Affairs. We can use these masks for QPQ. https://ufodaa.app.box.com/folder/124001900410 55 Stand Up and Holler   Ballou, Danielle 148 Vistaprint
no Completed 11-20-2020 Stand Up and Holler Lapel Pins Promotional Item. Each year, Annual Giving would like to offer a new SUAH lapel pin. This will be the 3rd year. We have already done whistles and ties. This year, the team likes the Albert Face Mask design. Quantity needed 2,500. Grace Castro will be placing the order. UPDATED 10/21: Edits to Albert Face Mask: Can we get two mock-ups so we can bring this to the team for a decision? Version 1 1. Make the base metal silver not gold. 2. Make the mask the SUAH orange and blue stripes remove the F. Version 2 1. Make the base metal silver not gold. 2. Make the mask the SUAH orange and blue stripes keep the F. https://ufodaa.app.box.com/folder/124002569472 55 Stand Up and Holler   Ballou, Danielle 113 PinCrafters
no Completed 11-23-2020 Stand Up and Holler Save the Date Mailing Mailing. Drop Date: 1/22/2021 Design needs: Envelope, Sticky Tie, Reply Device Membership Strategy – Grace shared the membership strategy with the team. We will include a membership segment in the save-the-date mailing and offer an exclusive sticker to membership folks who give through this piece only. Membership reply device should include an image of the membership sticker on the artwork shell or envelope for members. It's a fulfillment piece not a sticker that will be included from the get-go. https://ufodaa.app.box.com/folder/124815210487 55 Stand Up and Holler   Ballou, Danielle    
no Completed 11-30-2020 Stand Up and  Holler Stickers Promotional Item. Four Designs Requested: 1) Albert 2) Whistle 3) 2-Bits Sign 4) Mr. Two Bits (already designed for UFAA Membership) *Albert - Giving Day give-away *Mr. Two Bits - UFAA members *Other two - VIP/Ambassador boxes Laptop friendly design for students? https://ufodaa.app.box.com/folder/124002573379 55 Stand Up and Holler   Ballou, Danielle 71 Jakprints Inc.
no Completed 12-11-2020 Stand Up and Holler Toolkits (4) **Updated lists of changes in project folder: https://ufodaa.app.box.com/folder/129609564762 **All materials updated on toolkit by 12/17 DESIGNS DUE to Jason: 12/11 1. C/U Giving Day Toolkit: (Update FY20 digital toolkit & include email template to use with students) 2. Gator Clubs and Affiliate Groups Toolkit: (Update FY20 digital toolkit) 3. Social Media Ambassador Toolkit: (Update FY20 digital toolkit & add print out version of tie to be made into a necklace) 4. Advancement Toolkit: Update FY20 digital toolkit Goal: Finalize and distribute toolkits to colleges/units by 12/10/20 https://ufodaa.app.box.com/folder/124879543593 55 Stand Up and Holler   Ballou, Danielle    
no Completed 12-14-2020 Stand Up and Holler Swag Box Heather D. wants to do a branded Giving Day box for the VIPs we are mailing with their swag inside. Just like the box we did for Beat Box, but SUAH. We will use the same specs from the Beat Box. Megan shared those and I have included them below: Corrugated Packaging Box Style : Roll End Tuck Front (with dust flaps) Length : 9" Width : 7" Depth : 3" Corrugated Material : Standard White Corrugated Cardboard Printed Sides : Outside Only As for branding, what Jim finds makes the most sense for the SUAH brand is fine by us. We will be sending roughly 300 boxes to National, Foundation, and UFAA Board Members if he wants to understand the audience. https://ufodaa.app.box.com/folder/127839208852 55 Stand Up and Holler   Ballou, Danielle    
no Completed 12-18-2020 Stand Up and Holler Tie Socks Striped socks to be included in VIG/Board boxes ahead of Giving Day. Need to submit art by 12/18 to have in-hand at end of Jan. https://ufodaa.app.box.com/folder/127252319334 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-07-2021 Stand Up and Holler Emails Emails leading up to and during Giving Day: See Box Planning folder for details https://ufodaa.app.box.com/folder/125496705298 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-08-2021 Stand Up and Holler Communicator Emails Emails from Luke to C/U communicators See https://ufodaa.app.box.com/file/762982166542 for schedule & details Nov. 20 - SENT Dec. 7 - Skipped Dec. 14 - SENT (12/17) Jan. 7 - delayed, sent 1/14 Jan. 21 Feb. 2 Feb. 9 Feb. 16 https://ufodaa.app.box.com/folder/126485839502 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-11-2021 Stand Up and Holler Amplo Landing Page SAVE THE DATE PHASE: -Completed Banner: Replace date graphic on striped banner and put 2.18.2021 Remove current graphic and replace with Stand Up and Holler Save-the-Date graphic. Copy - Under the banner do a small recap of last year. Change the language slightly to mention the excitement around our upcoming date. Below is the copy used last year. LIVE VERSION ( Header) -Completed Drop Date: 1/18/21 Copy/Art Due: 12/8 - use last year's copy with obvious updates (Nicole asked AG to update)/ Use full-width save the date image. ***VIP PHASE VERSION Drop Date: 2/11 Copy Due: 1/11 Needs: Copy only ***DAY AFTER/STEWARDSHIP VERSION ---- Claire will manage Drop Date: 2/19 Copy Due: 1/29 (completed; approved copy: https://ufodaa.box.com/s/d71d4xseofhtfepyxquo7gpdyhiqt9vx) Needs: Header: update text to read "Thank You" Landing page copy (Claire/DR will draft for NN review/approval) - Complete https://ufodaa.app.box.com/folder/124732715156 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-13-2021 Stand Up and Holler Zoom Backgrounds (4) SUAH Branded backgrounds for C/U and Gator Club use - will be included on toolkit. Promo/giveaway Zoom Backgrounds (4) project is here: https://ufodaa.quickbase.com/db/bjt2unatp?a=dr&r=fhf&rl=baha&combProf=1 https://ufodaa.app.box.com/folder/124003656644 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-13-2021 Stand Up and Holler Athletic Boards Due: 2/2/2021 Digital Athletic Board design for Jumbotron Specs: O’Dome: • Main Center Hung Board: 896w x 512h • Ring on center hung: 1728w x 48h • Cross Court: 672w x 64h *TV visible • Courtside: 1152w x 64h • Corner Main Area: 522w x 312h • Corner Right Side: 150w x 312h For Baseball - 1056wx600t For Softball - 1920x1080. All are pixels. JPGs are easiest to load https://ufodaa.app.box.com/folder/124733208846 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-13-2021 Additional Giveaway Zoom Backgrounds Four Zoom backgrounds for the giveaway - these will be more general UF (not SUAH themed) so that people can continue using them after Giving Day. For SUAH Zoom backgrounds (C/U and Clubs toolkits) see https://ufodaa.quickbase.com/db/bjt2unatp?a=dr&r=e98&rl=bagp https://ufodaa.app.box.com/folder/129354988720 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-15-2021 Stand Up and Holler  Additional Social Images Additional Social Media Image for toolkit Include various sizes (see https://www.uff.ufl.edu/toolkit/givingday/cu-social/) https://ufodaa.app.box.com/folder/129546257801 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-19-2021 Stand Up and  Holler COVID Relief Tile Leadership is expecting to see a COVID relief tile and Heather is wondering if we have anything in stock we can use. It would go in the top section next to UFAA and University of Florida test link. We will need a tile and banner image specs are below. Tile – 500 x 500 Banner - 1440 pixels x 425 pixels) https://givingday.ufl.edu/pages/test-page-17 The site is live on Jan. 20th We are featuring 5 funds under this tile. We will need one tile image and only need 3 banner images, one for each fund below: Aid-A-Gator: Student Support Coronavirus Recovery Fund Research Leadership Innovation Fund The other two have banner images already we are using. https://ufodaa.app.box.com/folder/129362350722 55 Stand Up and Holler   Ballou, Danielle    
no Completed 01-21-2021 Stand Up and Holler Teaser and Hype video Drop Date is 2/2/2021 for the Teaser, as the email is being sent that day. Draft can be executed based on direction we go with LiveStream. Less of a production than we have done in the past. https://ufodaa.app.box.com/folder/124056669263 55 Stand Up and Holler   Ballou, Danielle    
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Created on May 16, 2019 at 12:40 PM (EDT). Last updated by Phenicie, Jason on Dec.  8, 2022 at  9:05 AM (EST). Owned by Clemen, Katie.
Katie Clemen
Jason Phenicie
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