Heather Adkins
Heather Adkins
Associate Director, Annual Giving
(352) 392-1616
Annual Giving
Project Status
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no Completed   Test See attached website request(s) https://ufodaa.app.box.com/folder/78692841450   50 Advancement Website   Phenicie, Jason        
no Completed   GatorUp website updates See attached website request(s) https://ufodaa.app.box.com/folder/81503431181   50 Advancement Website   Phenicie, Jason        
no Completed   Fall Unit/Leadership Mailing See attached website request(s) https://ufodaa.app.box.com/folder/84975636245   50 Advancement Website   Phenicie, Jason        
no Completed   FYE Lapsed Statement See attached website request(s) https://ufodaa.app.box.com/folder/113189491190   50 Advancement Website   Phenicie, Jason        
no Completed   Fall lapsed vanity link See attached website request(s) https://ufodaa.app.box.com/folder/117341224195   50 Advancement Website   Phenicie, Jason        
no Completed   Fall Unit/Leadership Vanity Requests See attached website request(s) https://ufodaa.app.box.com/folder/120555646504   50 Advancement Website   Phenicie, Jason        
yes Assigned   Gator License Plate Website Development Develop website for Gator license plate based on designs from Truth and Consequences https://ufodaa.app.box.com/folder/121624957087                  
yes Assigned   HARN Fall Vanity Link See attached website request(s) https://ufodaa.app.box.com/folder/122400035522   50 Advancement Website   Phenicie, Jason        
yes Assigned   Arts Friends Mailing See attached website request(s) https://ufodaa.app.box.com/folder/122403977421   50 Advancement Website   Phenicie, Jason        
no Completed 06-19-2020 Fall Unit Mailing -drops in August
-provide a template for units to use. keep very generic content. they will add their bullet points and customization
-provide a little bit of sensitivity due to COVID-19
-Variable paragraphs 
-no UF Loyal
-similar artwork to last year, but no groups of people
https://ufodaa.app.box.com/folder/112272689991   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 06-19-2020 Fall Leadership Mailing -keep content the same as unit mailing
-no UF Loyal
-added element of Dean's circle inside
-keep generic
-provide template for leadership with variable paragraphs - LAG renewal, LAG warm and LAG cold acquisition
https://ufodaa.app.box.com/folder/112271666551   59 Annual Giving Solicitations   Phenicie, Jason        
no Completed 06-26-2020 Fall Lapsed Mailing FY21 Fall Lapsed Mailing - Heather A
-minor tweaks to the content. similar to FY20 Fall Lapsed
*Be sensitive to audience because they may not have made a gift last year due to COVID-19. 
-had a big decrease in FY20 due to Beat T and Beat Week
(big check boxes on the sides to show years they gave)
https://ufodaa.app.box.com/folder/112272717844   59 Annual Giving Solicitations   Phenicie, Jason        
yes In Progress 09-21-2020 Fall NB 2020 Giving Day Save The Date Giving Day Save The Date  for Fall board. This should include a spot to attached a whistle pin. We need the cards in time to attach the pins and insert in the board boxes and envelopes before they go out.  
Date: 2.18.21
What: Last year, over a 24-hour period, the Gator Nation stood as one and gave a whopping 16,993 gifts to UF, totaling $23.6M. This year, we’re aiming higher!
Why: (stays the same)
How Many: UF is on the rise and, fittingly, the number of gifts we want to pull in has risen, too: This Giving Day, our goal is 17,500 gifts and $25M.
Who: (stays the same)
https://ufodaa.app.box.com/folder/122743684049   6 National Board - Fall   Communications, UF Advancement        
yes Assigned 10-19-2020 Alabama License Plate Design We have received approval from leadership to submit a request for a UF specialty plate in Alabama. It would be a simple Gator logo. UF needs to supply a mock-up. We are looking at the 250 pre-commitment option 

In Box, you will find a design parameters PDF from the state of Alabama. See the link below for all collegiate plates currently in Alabama. 

https://ufodaa.app.box.com/folder/122518856947   59 Annual Giving Solicitations   Phenicie, Jason        
yes Assigned 10-30-2020 CYE Lapsed Statement *Artwork and copy*

o Update FY20 FYE Lapsed Statement artwork and copy as needed to ensure proper campaign branding and messaging.

Drop date: Dec. 4, 2020
Copy due: 10/30
Design due: 10/30
https://ufodaa.app.box.com/folder/122867107146   59 Annual Giving Solicitations   Phenicie, Jason        
Created on May 16, 2019 at 12:40 PM (EDT). Last updated by Phenicie, Jason on Nov. 18, 2019 at  4:11 PM (EST). Owned by Clemen, Katie.
Katie Clemen
Jason Phenicie
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