Completed
 
 
 
 
UFAA Membership Welcome Gift - Decal
Annual Giving Solicitations → FY2021 - Q3
Due Open Deliverables
03-01-2021  / 1
Project Lead Project Team
not assigned CS Diana Bermudez, James Baer, David Houder   D Jason Phenicie   W Nicole Neal
Sponsor Information
Annual GivingGrace CastroDirector of Annual Giving Programs
Project Description
In an effort to increase membership acquisition, retention and APR, an additional welcome gift will be added to the membership welcome package from March 2021 through June 2021. This welcome gift needs to be small, with little to no-cost to abide by QPQ regulations for membership – i.e. – exclusive decal. Campaign channels: Email, social Campaign length: March – June Drop/Solicitation Date: March 30 Deliverables: **Email – Drop Date March 30, Due Date March 12 (FYI AG team will deploy) --Copy • Copy to include an ask to join the UFAA, mention of membership impact, and membership levels that appeal to all • Copy to include promotion of decal --Artwork: • Header, footer 600 px **Social -- Drop Date March 18 (or close to); Due Date March 1 --Copy • Copy for Instagram, Facebook and Twitter • Include in caption for Instagram and Facebook: Already a member? Email us at ufalum@ufalumni.ufl.edu to claim your decal today --Artwork • Graphic for Instagram, Facebook and Twitter **Decal – Due Date March 1 • Full Color Digital Decals, Die Cut, Custom Size, White Vinyl (ultra removable adhesive), Full Color, Digital Print 4.19 x 5: https://www.gill-line.com/product/6050/Full-Color-Digital • Full color – As unique, and exclusive as we can get it the better! Audience Notes: My audience will be lapsed annual members of the UFAA from the past 5 FYs who have not renewed their membership this year. No, it’s not replacing the renewal notices dropping in March. I’ll remove anyone who is in our membership renewal process from this email. I also asked Amanda to flag the following in my data: - Constituent has not made a gift this FY – Y/N - Constituent’s only gift made in FY20 was a membership – Y/N If that population combining those two flags is a decent size then I’ll just send this email to that group. I also had this email’s drop date tentative on our end since it’s right after Giving Day. It doesn’t have to go out exactly on March 18, but I’d like for it to go out before April.
Deliverables
NO DELIVERABLES - Please add at least one deliverable
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Created on Nov. 20, 2020 at  2:08 PM (EST). Last updated by Rachel Smith on March 26, 2021 at 11:34 AM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Rachel Smith
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