Canceled
 
 
 
 
Mother’s Day Campaign 2021
Annual Giving Solicitations → FY2021 - Q4
Due Open Deliverables
04-19-2021  / 1
Project Lead Project Team
not assigned CS David Houder   D Jason Phenicie   W Nicole Neal
Sponsor Information
Annual GivingMegan PooleDirector of Annual Giving
Project Description
Email Drop Date: May 3, 9 Audience: All UF alumni and parents As a counterpart to the June Father’s Day campaign, UF will launch a 1-week micro-giving campaign for Mother’s Day that will end on May 9, 2021. Alumni will be solicited to make a gift to an area of UF they are passionate about in honor/memory of their mother or a mother figure in their lives. This campaign will be digital. A digital download or unique digital naming opportunity will serve as a way for the donor to honor their mother or a mother figure. POSSIBLE STORIES TO HIGHLIGHT • Titus O’Neil – Alum, former football player and MFOS donor. Credits his mother as the reason for his philanthropy. • Michou Phenelus – Alum, MFOS scholar and lawyer based in Orlando. He was mentored and inspired by his former high school teacher, who is also a UF alum. • Krysten Sears – MFOS scholar and alum who started at UF with an 18-month old baby. She is a speech language pathologist at the Medical University of South Carolina. • Faith Percival – Current Pharmacy student and MFOS scholar. She and her mom spoke at a recent MFOS Leadership Council about the impact UF has had on their lives. • Deandre Goins – Former walk-on UF football player and MFOS scholar. Works as a financial advisory consultant at Deloitte in Dallas, Texas. Credits his mother-figure for inspiration. • Angel Pinkerton & Morgan Pinkerton – Mother and daughter who graduated from UF at the same time. Deliverables: 1. Artwork 2. Copy 3. Video
Deliverables
NO DELIVERABLES - Please add at least one deliverable
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Created on March  4, 2021 at  1:25 PM (EST). Last updated by Marissa Hartman on March 18, 2021 at  1:44 PM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Marissa Hartman
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