Completed
 
 
 
 
Annual Giving Swamp Swag Box 2021
Annual Giving Solicitations → FY2021 - Q4
Due Open Deliverables
04-14-2021  / 1
Project Lead Project Team
not assigned CS Aaron Daye, Robert Mack, James Baer, David Houder   D Jason Phenicie   W Nicole Neal
Sponsor Information
Annual GivingMegan PooleDirector of Annual Giving
Project Description
Mail Drop Date: TBD (art/copy due: 4/14) Email Drop Date: April 12, 15 and 20 (not flexible - need to keep these dates to avoid overlapping with other mads emails from C/Us) Audience: All UF alumni and parents According to Forbes, subscription box services have doubled in the past year. From razors to dog treats and toys, these surprise-like boxes are wildly popular, especially among millennials. Market research suggests that the unpredictability of the curated, “lifestyle” content is what is most exciting to consumers. In an effort to boost our alumni participation rate (APR) and get rid of remaining swag inventory, we will market a one-time “mystery box” containing one UF T-shirt (donor specifies shirt size) + 2 other Gator goodies. Donors who make a gift $35 to the fund of their choice will receive a “mystery box” in the mail. Consider utilizing social to promote an “unboxing contest” – donors share a photo or video of their box and tag UFAA and use a designated hashtag. Contents per box will vary, but available inventory includes: fanny packs, lapel pins, koozies, cups, socks, sunglasses, face masks, stickers, pennants, beads, buttons, pom poms, etc. Deliverables: Box Sticker Artwork Copy Photos/Videos See Project Sheet for details: https://ufodaa.app.box.com/folder/133729968502?s=ftx5qs5cvp3mecv6nm23kvhug12yejq7
Deliverables
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Created on March 10, 2021 at  2:35 PM (EST). Last updated by James Baer on April 15, 2021 at 11:10 AM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
James Baer
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