Completed
 
 
 
 
Sticker Pack Campaign 2021 - Membership
Annual Giving Solicitations → FY2021 - Q4
Due Open Deliverables Open Emails
05-21-2021 0 / 2 0 / 2
Project Lead Project Team
not assigned CS Robert Mack, David Houder   D Jason Phenicie   W Nicole Neal
Sponsor Information
Annual GivingGrace CastroDirector of Annual Giving Programs
Project Description
NEW (added 5/14) - GCAG Membership Campaign Project sheet: https://ufodaa.box.com/s/pd2apofueylrwt8i2fbmh5dyvub2fhnq The FYE Gator Club and Affiliate Group Membership Campaign will serve as an extension of the UFAA membership campaign that launched in May featuring a retro sticker pack. Gator Clubs, Affiliate Groups and the UFAA Board of Directors will solicit undergraduate alumni to become a UFAA Annual Member in an effort to help UF achieve 19% APR in FY21. Campaign efforts will launch on June 3. The top three Gator Clubs who bring in the most members will be rewarded with a prize. All alumni who join as part of the campaign will receive an exclusive sticker pack that includes six unique UF-branded stickers. Deliverables: Branded toolkit for volunteers: o One universal graphic of the sticker pack to be used on Facebook, Instagram, Twitter and LinkedIn o One email template for Clubs to forward initial email solicitation o One branded email header o Sample social media post copy o Sample text copy with embedded URL Internal Solicitations: o Copy for two rounds of emails o Header for email Adjust art for Amplo: o Amplo landing page header (1440 pixels x 425 pixels) o Amplo landing page rectangular photo (680 pixels x 400 pixels) o Amplo landing page circular icon (500 pixels x 500 pixels) AG will assemble toolkit and copy and send to Comms for review/approval. -- Main Campaign (Design elements completed 4/21) The sticker pack campaign is an effort aimed at increasing overall membership metrics, specifically APR, by targeting UF alumni with an ask to join the UFAA. In return, they will receive an exclusive pack of UF-themed stickers. Mailing Drop Date: 5/5/21 Email Drop Dates: 5/18/21, 5/25/21 Social Drop Dates: 5/18/21-5/25/21 Audience: Lapsed UFAA members in the last 7 years Deliverables: 1. Sticker Pack (draft due 4/2) - art 2. Mail (draft due 4/9) - art and copy (to printer by 4/19) 3. Email (due 4/27) - art and copy 4. Social (due 4/27) - art and copy View project planning docs here: https://ufodaa.app.box.com/folder/133729968502?s=ftx5qs5cvp3mecv6nm23kvhug12yejq7
Deliverables
EmailSend DateStatusAssigned Team 
Sticker Pack Campaign 2021 Email 105-18-2021CompleteTonya Gibbs🔎 ✏️
Sticker Pack Campaign 2021 Email 205-25-2021Canceled by CollaboratorTonya Gibbs🔎 ✏️
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Created on March 10, 2021 at  2:46 PM (EST). Last updated by Rachel Smith on June 15, 2021 at 10:37 AM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Rachel Smith
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