Completed
 
 
 
 
FY21 Lapsed Statement Mailing
Annual Giving Solicitations → FY2021 - Q4
Due Open Deliverables
04-01-2021  / 1
Project Lead Project Team
not assigned CS Robert Mack, David Houder   W Nicole Neal
Sponsor Information
Annual GivingMegan PooleDirector of Annual Giving
Project Description
This mailing, which looks like a bill, has been successful with renewing donors year-over-year. Due to the success of the sock campaign mailing, we would like to test more incentive offers in direct mail letters. We propose implementing a new strategy – when lapsed donors renew their gift to UF before June 30, they will receive a Gator lapel pin. Drop Date: May 7, 2021 Count: 30,000 Audience: Undergraduate alumni who made an academic gift in the last 5 FYs but not in FY21. Deliverables: Artwork 1. Add Gator lapel pin to outer envelope with call to action (#7 3/4 window envelope, 2/0, bleeds). 2. Add Gator lapel pin to interior artwork (6.5 x 6.5 statement/reply form, 2/2, bleeds). Copy 1. Please review current copy and add messaging about the Gator lapel pin offer. 2. Please include a disclaimer to give before June 30, 2021 to receive this special lapel pin. View project planning docs here: https://ufodaa.app.box.com/folder/133729968502?s=ftx5qs5cvp3mecv6nm23kvhug12yejq7
Deliverables
NO DELIVERABLES - Please add at least one deliverable
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Created on March 18, 2021 at  1:49 PM (EDT). Last updated by Rachel Smith on April  5, 2021 at  4:06 PM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Rachel Smith
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