Completed
 
 
 
 
 
APR
Design
Digital
Social
Writing
FY23 Q1 Alumni Beat T-shirt Campaign
Annual Giving Solicitations → FY2023 - Q1
Due Open Deliverables
08-05-2022  / 1
Project Lead Project Team
Jason Phenicie CS Madolyn Haggbloom, Robert Mack, James Baer, David Houder   D Monica Vosilla, Tina Banner   W Nicole Neal
Sponsor Information
Annual GivingGrace CastroDirector of Annual Giving Programs
Project Description
Audience: All undergraduate alumni who have not made a gift in FY23 (~300,000) Purpose: In an effort to increase APR and continue the momentum of UFAA member participation in annual giving campaigns, offer alumni the chance to purchase a suite of Beat T-shirts for the first-time ever, building off the upcoming football season Price Points and T-shirts: • Option 1: $50 for 3 Beat shirts – 1 seasonal Beat ‘em all and 2 larger games • Option 2 UFAA member price: $40 for for 3 Beat shirts – 1 seasonal Beat ‘em all and 2 larger games • Option 3: $35 for 1 seasonal Beat ‘em all T-shirt • Option 4 UFAA member price: $25 for 1 seasonal Beat ‘em all T-shirt • Copy o Copy for postcard mailer o Copy for 3 emails – 1 initial, 1 follow-up and 1 last call • Artwork o Custom Poly Mailer o Postcard Mailer  8.5” x 5.5” with bleeds  Full color  Please draw attention to QR code and vanity URL o Webpage  Header (1440 pixels x 425 pixels) o Emails  Header and footer (600 px wide) o Social Media  Graphics for Facebook, Instagram, Instagram story, Twitter o T-shirts  Bella + Canvas T-shirts, please choose colors: https://www.sanmar.com/p/9260_Ash#?doScrollToGrid=true
Deliverables
NO DELIVERABLES - Please add at least one deliverable
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Created on July 21, 2022 at  5:40 PM (EDT). Last updated by Jason Phenicie on Aug. 30, 2022 at  3:57 PM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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