Completed
 
 
 
 
 
APR
Design
Digital
Photo/Video
Social
Writing
BEAT 'Em All/BEAT Tee APR & Membership Campaign
Annual Giving Solicitations → FY2024 - Q1
Due Open Deliverables Open Emails
09-24-2023 0 / 19 0 / 4
Project Lead Project Team
Jason Phenicie CS James Baer   D Monica Vosilla, Tina Banner, Tonya Gibbs   W Barbara Drake
Sponsor Information
Annual GivingGrace CastroDirector of Annual Giving Programs
Project Description

Drive alumni and donor engagement with the UFAA membership program by capitalizing off of the membership Beat Tee tradition.

Deliverables
DeliverableDraft DueDue DateStatusAssigned TeamNotes 
App notification to active members08-10-2023CompletedTina Banner• Notification to active members has been scheduled for 8/29 and one more will be scheduled in Sept.🔎 ✏️
Beat 'Em All T-Shirt06-30-2023CompletedJames Baeropen to any color we’re already using for students blue, green or white🔎 ✏️
Beat Arkansas T-Shirt06-30-2023CompletedJames BaerCampaign version of the STAT tee🔎 ✏️
Beat FSU T-Shirt06-30-2023CompletedRobert MackCampaign version of the STAT tee🔎 ✏️
Buck slip06-30-2023CompletedBarbara Drake; James Baer• Buck slip will be inserted into July monthly membership renewal mailings with QR code to site • Encourage these expiring members to renew their membership and get first access to the alumni Beat Tee’s Aug. 7-14 and join us in the Swamp at EAH for Gator Nation Tailgates🔎 ✏️
Emails07-23-2023CompletedMonica Vosilla; Tonya Gibbs; Jason Phenicie

• July monthly membership renewal emails – add Beat Tee artwork and Beat Tee CTA • Email 1: Life Members only • Email 2: Annual Members only • Email 3: Non-members alumni and parents variable copy for each record type base off categories in messaging section; can we add a CTA in the footer about becoming a member? • Email 4: Last call to all segments

Wireframe and email assets confirmed with Jim, Jason & Monica, 7/18 - MV

A/B test showing one vs. three shirts in email 1; pending additional testing for campaign. 7/20 - MV

🔎 ✏️
Gravyty Web header08-08-2023CompletedJames Baer1920 x 355 (for the Gravyty site - formerly Graduway)🔎 ✏️
Gravyty Web image08-08-2023CompletedJames Baer680 x 400🔎 ✏️
Poly mailer07-23-2023CompletedJames Baer• 14.5 x 19 sticker mule https://www.stickermule.com/products/poly-mailers 🔎 ✏️
Postcard06-30-2023CompletedBarbara Drake; James Baer• 5x7 post card 4/4 • Variable copy for Active Life Members, Active Annual Members, and Lapsed annual members • Lapsed member postcard acting as a save the date that pushes audience to membership page to renew, QR code of website with date of Beat Tee access for annual members – Aug. 7🔎 ✏️
Social media plan06-30-2023CompletedTina Banner• Time lapse of recent Beat Tee’s to announce this year’s alumni beat tee’s • Graphics or photos of campus celebs wearing the T-shirt(s) • Simple graphics to share with unit partners to help promote the campaign

Three social posts are scheduled:
8/22, 8/31 and 9/14. Hoping to get the actual shirts in for the final social post.		🔎 ✏️
Thank you note card08-23-2023CompletedBarbara Drake; James Baer

variable copy for two audiences: active members and non-active members. Will include this in fulfillment to steward and push joining the UFAA in time for fall activities like Gator Nation tailgates, Homecoming festivities and more

 

Update: 8/10 Barbara finalized text for current and lapsed members with Grace. Added home game schedule, as per Grace. Still missing URL where lapsed members can renew their membership. Grace to supply. Uploaded text to Box 8/10/23.

🔎 ✏️
Stewardship buck slip07-28-2023CancelledJames Baer• Thank you buck slip with variable copy for two audiences: active members and non-active members. Will include this in fulfillment to steward and push joining the UFAA in time for fall activities like Gator Nation tailgates, Homecoming festivities and more🔎 ✏️
ThankView video featuring Coach Napier09-15-2023Cancelled🔎 ✏️
Thankview video09-24-2023CancelledFeaturing Coach Napier🔎 ✏️
EmailSend DateStatusAssigned Team 
Beat Tee Campaign  - 1 - UFAA Members08-14-2023CompleteJason Phenicie🔎 ✏️
Beat Tee Campaign  - 2 - Parents of Current STAT Members08-14-2023CompleteJason Phenicie🔎 ✏️
Beat Tee Campaign  - 3 - Alumni and Parents non-UFAA members08-22-2023CompleteJason Phenicie🔎 ✏️
Beat Tee Campaign  - 4 - Alumni, parents, UFAA members09-20-2023CompleteJason Phenicie🔎 ✏️
Comments & Notes

Add your comment or additional information by clicking the Edit button in the upper-right corner and completing the form.

The update will be added to the project and a notification will be sent to the project team.
-- [JUN-20-23 Yasmin Williams] --------------
Addn Notes Per Grace:  Beat Tees – I was planning to “open up” the Beat Tee’s to Life Members first Aug. 1-6, Annual Members second Aug. 7-13 then the “general public” Aug. 14.

We have confirmation APR is likely no longer our main key metric, I’d like to update this. Will that work for the group? I can have updates sent by mid-week next week.

The buck slip is going into my monthly member renewal mail piece.

-- [JUN-23-23 Yasmin Williams] --------------
Per Grace: Reattaching an updated project sheet for the Alumni Beat Tee campaign. No new deliverables, I just flushed out the calls to action and added some notes around measurements of success under the objective. Wed 6/21/2023 10:52 AM

-- [JUL-07-23 Yasmin Williams] --------------
Jim sent Grace print deliverables to Buck slip, postcard, poly mailer. Fri 7/7/2023 8:52 AM

-- [JUL-14-23 Yasmin Williams] --------------
Jim and Grace have a meeting 7/17 @ 11:15 to discuss further project details.

-- [JUL-18-23 Yasmin Williams] --------------
Jim sent updated  BeatEmAll Buckslip and Postcards and Polymailer. Req . QR Codes and Short URLs.
Jim inquired about Thank you Notecard.

-- [JUL-28-23 Yasmin Williams] --------------
Jim provided grace with artwork for the Beat ‘Em All t-shirt.

-- [JUL-31-23 Yasmin Williams] --------------
Jim: Since the deadline has changed on the BEA project, does this affect the language on any of the printed materials. Per Grace: have the vendor switch the dates on the beat tee print materials. 

-- [JUL-31-23 Yasmin Williams] --------------
Per Grace: we just need the thank you notecard. So we can remove the stewardship buck slip. 

-- [AUG-14-23 Yasmin Williams] --------------
Jim confirmed with Grace he will be working on Beat Tee and will send something in the AM (8/15)

-- [AUG-16-23 Yasmin Williams] --------------
Jim sent shirt designs to radwear.

-- [AUG-23-23 Yasmin Williams] --------------
Grace requested we add the attached QR code to both cards 

-- [AUG-25-23 Yasmin Williams] --------------
Jim made requested changes and sent box links to Grace for review.
Created on May 23, 2023 at  8:59 AM (EDT). Last updated by Jason Phenicie on Sept. 21, 2023 at  7:50 AM (EDT). Owned by Phenicie, Jason.
Jason Phenicie
Jason Phenicie
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