Completed
 
 
 
 
DCP Mailer
Due Open Deliverables
04-17-2015  / 1
Project Lead Project Team
not assigned not assigned
Sponsor Information
Design, Construction and PlanningAnn BakerDirector of Development
Project Description
What: Mailer is to draw awareness for leaving a bequest to DCP – and Brandon is just the example we’ll use. Envelope has DCP address. Reply cards will go to Julie/Shirl. DCP may do something like this again in the fall, and this will be a template for other colleges to use going forward. Audience: DCP alumni who might be in a position of leaving a bequest. Age 50+, who will be campaign eligible. (60+ is 4,000; waiting on #s for 50+) Content: 1. David and Dana Brandon feature profile. Search for YMCA article. Could pull quotes from there. He’s new UF trustee. -$1.4 M bequest. (The way he tells it – they have 3 girls – we just added a 4th child and left a quarter of his estate to charity.) 2. DCP’s 90-yr anniversary is this fall (birthday party celebration showing Bannister and family – photo in UFDC). See Julie about graphic element designed for anniversary. Call for photos and stories for the anniversary. 3. There are many ways to leave a gift in your will or estate plans: cash, percentage, stocks, IRAs, insurance, etc. [stock story] 4. Contact info (Julie likes the “action steps” infographic) Addition 1. Reply card on which people can request 2 brochures: (Liesl is gathering content for these now. Won’t need to have them in hand until people send in their reply cards.) • Feel secure in your retirement years • Bequest brochure Art: Photo of Brandons. May need to send a freelancer to shoot a portrait of him and his wife. Ozona, FL near Palm Harbor/Tampa. Stock photos of college and Rinker. Outdoor classroom, green roof, grassy plaza, etc. Deadline: ASAP, since it should arrive in mailboxes a couple days before Memorial Day (21st-ish) Pull now: Get DCP logo from Julie Frey DCP stock photos – from Rinker angle: Quantity: Julie is pulling the list
Deliverables
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Created on April 15, 2015 at 11:07 AM (EDT). Last updated by UF Advancement Communications on April 22, 2016 at  8:18 AM (EDT). Owned by Communications, UF Advancement.
UF Advancement Communications
UF Advancement Communications
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