Completed
 
 
 
 
Q2 Email Campaign Trick-Or-Treat
Annual Giving Solicitations → FY2021 - Q2
Due Open Deliverables
10-13-2020  / 1
Project Lead Project Team
not assigned CS Robert Mack, James Baer, David Houder   D Chris Barnett, Jason Phenicie   W Nicole Neal
Sponsor Information
Annual GivingMegan PooleDirector of Annual Giving
Project Description
• Previous Theme: Name a bat. Donors received a digital download PDF certificate with their bat’s name. It was a hit! • Halloween Theme: This year, we are thinking of centering the campaign around Halloween, as it spans generations. • Ideas: Building upon the Halloween theme, donors can select one of two options: Sending someone a ‘Trick’ or a ‘Treat’. A live tally will be available so donors can see which option is being selected more often using an amplo landing page. This will be similar to the BEAT week tally landing page when we played Georgia. • Important to Note: We need to make sure we solicit on behalf of colleges and units. As far as we know, the email confirmation is universal, so we can’t have a trick receipt and different treat receipt. • Timeframe: Since we are extending the BEAT Box campaign until October 9th, we are considering running this campaign for a week and a half. The closer we run it to Halloween, the better! Next steps: 1. Jason will talk through Amplo confirmation code with Chris, as we want to avoid people getting spammed with emails on behalf of UFF. 2. Plan to meet and follow up: Next Tuesday, 10/6. Come prepared to share more ideas! ***UPDATED DELIVERABLES*** • Email Artwork – header and footer (600px wide) o Please provide a new header for each email round (3 total), if possible, that illustrates the “trick” and “treat” aspect of the campaign • Social Artwork – 1 gif and 1 jpg • Amplo Artwork o 1440 x 425px campaign banner image o 500 x 500px circular campaign logo o 680 x 400px rectangular campaign image • A “trick” graphic with space for name customization • A “treat” graphic with space for name customization • Copy – 1 initial email + 2 follow up emails o 1 series for alumni
Deliverables
NO DELIVERABLES - Please add at least one deliverable
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Created on Sept. 17, 2020 at 10:39 AM (EDT). Last updated by Jason Phenicie on Oct. 28, 2020 at  2:43 PM (EDT). Owned by Hartman, Marissa.
Marissa Hartman
Jason Phenicie
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