Eric R. Martin
Eric R. Martin
   
 
Assistant Director of Membership & Philanthropy
emartin@ufalumni.ufl.edu
(352) 392-8467
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no Completed   Lasped Gator Too Member Renewals Project composed of two emails in an effort to recoup lapsed Gator Too Members. https://ufodaa.box.com/s/sxmmppl07j79p5x31a0gz1hq55nzveqv 39 Email Marketing   Phenicie, Jason    
no Completed 11-20-2016 FY 15-16 Join in June Renewals Campaign This is an email to lapsed members who joined in FY 15-16 through the Join in June campaign. https://ufodaa.box.com/s/6kn1h5przplhwnaflgi389vjtj5v1aq8 39 Email Marketing   Phenicie, Jason    
no Completed 01-31-2017 PCI Directory Renewal - January 2017 Email campaign to the remaining PCI Directory UFAA members asking them to renew their membership. https://ufodaa.box.com/s/d7a8ui0gmeamcq1rc8n9tkey0wu7bz2n 39 Email Marketing   Phenicie, Jason    
no Completed 02-10-2017 Virtual Gator Run The Virtual Gator Run is a member only engagement event marketed between October and January. Runners receive a bib number via their confirmation email and a redemption code for a Virtual Run T-Shirt. Runners complete a 10K by either walking or running at their leisure. They have until January 28 to complete their miles and can log their progression on The Gator Nation App. A leaderboard on the mobile app is updated weekly. https://ufodaa.box.com/s/3sv4cxlbmcg1snse2ujxairrki9o5ap2 39 Email Marketing   Phenicie, Jason    
no Completed 02-20-2017 The Gator Nation App Announcement This is an email to current Student, Annual and Life Members informing them about The Gator Nation App. This will exclude roughly 13,000 members who have already downloaded the mobile app. https://ufodaa.box.com/s/dnoth1xmb0zoetz5snnbvygd7or5v4go 39 Email Marketing   Phenicie, Jason    
no Completed 06-16-2017 FY 16 Lapsed Members Re-acquisition campaign to lapsed members of FY 16. https://ufodaa.box.com/s/cjvmqxpnonison3jfq6ef75w4yy8k57c 39 Email Marketing   Phenicie, Jason    
no Completed 06-27-2017 New Grad Opt-in Summer '17 Multi-touch email campaign to graduating students offering them a gifted membership to the UFAA. This is the summer email solicitation to the class of 2017. We will use the emails that were created for Spring 2017 solicitation just with updated data. https://ufodaa.box.com/s/1ks1qql8te7ppl12qinnjwmu3rnu3z59 39 Email Marketing   Phenicie, Jason    
no Completed 06-30-2017 New Grad Program Renewals - Spring 2017 This renewal campaign targets the 2,966 new graduates from the Spring of 2016 who opted in for a gifted membership. This encompasses members from March through May 2016. The acquisition campaign was composed of 4 emails and presence at regalia pickup for three days. Because these are free members, the goal is to expend no dollars on this group, while maintaining as many as possible. Because this is a free membership the goal is to hit our renewal baseline of 60% conversions overall. https://ufodaa.box.com/s/lmflnqh8alwz8ep4t4dptnn3dctdgc7r 39 Email Marketing   Phenicie, Jason    
no Completed 07-01-2017 FY 16'17 Q3 Student Renewals This projects includes all the digital communications that are sent to students upon their membership expiration date. Emails begin to drop one month before expiration and then every 15 days until two months post expiration. https://ufodaa.box.com/s/dsop8n0ynug6y5b9kfsq7a81et6l4opy 39 Email Marketing   Phenicie, Jason    
no Completed 09-01-2017 Alumni App Bgrnds Campaign Themed Graphic for background of Alumni App https://ufodaa.box.com/s/jkf3mx1awpto6m190603g0nv5f23ldlq 5 Go Greater Kickoff   Miller, Jessica    
no Completed 09-30-2017 New Grad Program Renewals - Summer 2017 This renewal campaign targets the new graduates from the Summer of 2016 who opted in for a gifted membership. This encompasses members from August 2016. The acquisition campaign was composed of 4 emails and presence at regalia pickup for three days. Because these are free members, the goal is to expend no dollars on this group, while maintaining as many as possible. Because this is a free membership the goal is to hit our renewal baseline of 60% conversions overall. https://ufodaa.box.com/s/06ulu019455356jk6r6j03c1ptf5ks66 39 Email Marketing   Phenicie, Jason    
no Completed 10-06-2017 Miami Marathon We are an official Group Partner of the Miami Marathon https://ufodaa.box.com/s/xhwtmectyfvopo45ag7fglt6exfrhare 39 Email Marketing   Phenicie, Jason    
no Completed 01-31-2018 New Grad Program Renewals - Fall 2017 This renewal campaign targets the new graduates from the Fall of 2016 who opted in for a gifted membership. This encompasses members from December 2016. The acquisition campaign was composed of 4 emails and presence at regalia pickup for three days. Because these are free members, the goal is to expend no dollars on this group, while maintaining as many as possible. Because this is a free membership the goal is to hit our renewal baseline of 30% conversions overall. https://ufodaa.box.com/s/b11neowafr03f6ji4x9puu5nk3bve04b 39 Email Marketing   Phenicie, Jason    
no Completed 02-01-2018 PCI Renewals Oct 2017 & January 2018 This project is for two renewal emails designed to mimic the nature of PCI member's initial join experience. We are marketing the Rooted in Gator Tradition T-Shirt in exchange for their membership. Much like we marketed the PCI directory for a membership back in 2015. https://ufodaa.box.com/s/fah1atew80mdtw3w905if0huga1y56do 39 Email Marketing   Phenicie, Jason    
no Completed 02-02-2018 Virtual Gator Run 10 & Half-Marathon The Virtual Gator Run 10K in 2016 was a success so we are launching a 2nd year of the program called The Virtual Gator Run 10K & Half-Marathon. https://ufodaa.box.com/s/7mi6mxdk8w7drxmeokiebbfzn1rmc0de 39 Email Marketing   Phenicie, Jason    
no Completed 02-20-2018 1st Year Communications Monthly email touch points to a member in their first year of membership leading up to the renewal process. https://ufodaa.box.com/s/gojiyev9p2kgv36572eqwz5absjhxfik 39 Email Marketing   Phenicie, Jason    
Created on Aug.  4, 2016 at  1:08 PM (EDT). Last updated by Phenicie, Jason on Jan. 22, 2019 at  2:17 PM (EST). Owned by Miller, Jessica.
Jessica Miller
Jason Phenicie
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